06/05/2017
Our company’s name is “Urban Oasis”, derived from the idea that our business will provide customers with a break away from food “deserts”. In urban areas, the accessibility to healthy alternatives is not economically or physically readily available. Our service aims to be economically and physically accessible to our target market, including educated students who prioritize both health and convenience. Our branding strives to create an image that combines the concept of urban areas with the tranquility of an oasis. This attracts the demographic that resides in urban areas and seek to have a healthier diet in a market saturated with fast food.