Cade mentioned, "If you told a football player that you were giving him Demerol to relieve pain and you gave him a placebo instead, there's about a 30 percent chance that the placebo will relieve the pain as much as taking Demerol would have."[13]
Shortly after the 1967 Orange Bowl, Robert Cade entered into an agreement providing Stokely-Van Camp, Inc. (S-VC), a canned-food packaging company, wit
h the U.S. rights to production and sale of Gatorade as a commercial product.[8] In the same year, a licensing arrangement made Gatorade the official sports drink of the National Football League (NFL), representing the first in a history of professional sports sponsorship for the Gatorade brand. A year after its commercial introduction, S-VC tested multiple variations of the original Gatorade recipe, finally settling on more palatable variants in lemon-lime and orange flavors. This reformulation also removed the sweetener cyclamate - which was banned by the Food and Drug Administration (FDA) in 1969 - replacing it with additional fructose.[14] In the early 1970s, legal questions arose regarding whether or not the researchers who invented Gatorade were entitled to ownership of its royalties, since they had been working under a research grant from the federal government which provided financial stipends.[8] The University of Florida also claimed partial rights of ownership, which was brought to resolu
