Company Description
SERI BELALONG S/B,a Brunei based company, is operating Gurkha Palace & Catering Services , a single unit, medium-size restaurant serving healthy, authentic Nepalese cuisine. The company is owned and operates by Nepalese. The Hospitality industry is the core focus of the companyand involved in others businesssuch as IT, supply, trading and runs a retail shop in Seria. SERIBELALONG S/B shares a set of five core values: integrity, responsibility, excellence, honesty and customer focus. These values, which have been part of the company's beliefs and convictions from its earliest days, continue to guide and drive the business decisions of the company
Mission
The company's goal is that of a multi-faceted success. Our first responsibility is to the financial well-being of the restaurant. Goals
Gurkha Palace & Catering Services is an innovative concept that targets the Gurkha community, locals and a growing market. We assume that the market will respond, and grow quickly in the next 2 years. Our goals are to create a reputation of quality, consistency and security (safety of food) that will make us the leader of a new style of dining. Strategies
Our marketing efforts will be concentrated on take-away, delivery and catering, the areas of most promising growth. As the market changes, new cuisine may be added to maintain sales. Future Plans
If the business is meeting its projections by month nine, we will start scouting for a second location and develop plans for the next unit. Our five year goal is to have 3 restaurants across Asia where Nepalese are highly populated. Industry Analysis
Although the restaurant industry is very competitive, the lifestyle changes created by modern living continue to fuel its steady growth. More and more people have less time, resources, and ability to cook for themselves. Trends are very important and Gurkha Palace & Catering Services is well positioned for the current interest in lighter, healthier foods at moderate to low prices. The food service business is among the largest industry in the country. The average residents in Brunei spend 15% of his/her income on meals away from home. This number has been increasing year by year. There are new popular restaurants opening around the block like KFC and other multinational food chains. Future Trends & Strategic Opportunities
The predicated growth trend is very positive both in short and long-term projections. Lots of housing has been constructing around Seria which will increase the traffic in town, there are people all around the globe working in shell Brunei and the theGurkhas “the bravest of the brave “ with the strength of more than 900 personnel along with their families based in Seria from decades . Cuisine& Services
Gurkha Palace & Catering Services Restaurant will be offering a menu of food and beverages with a distinctive image. There will be four ways to purchase these cuisines; table service at the restaurant, take-away, delivery to home or office and catering. We also extend our service for the event like birthday, weaning, in house party, outdoor party, hi tea , private party and conference. The Menu
We are pleased to introduce you to a new taste which is a unique Nepalese cuisine for the first time in Brunei; Born in the mountain of the Himalayas this has become a favorite style of food throughout the world. Using the finest vegetables, meats and seafood, full flavored fancy spices and modest herbs combine to provide a culinary experience. Nepal is geographically situated between China and India. It has a population of almost 30 million people and there are many different ethnic groups. This ethnic diversity, together with the influences from India, Tibet and China, has produced a unique range of local dishes. Our head chef has many years of experience in preparing the special dishes of Nepal. The atmosphere of our restaurant is designed to enhance your dining experience with beautiful scenic picture from Nepal which will bring you one step closer to the nature and the pictures of brave Gurkha warriors which has a long standing history in Brunei. We will prepare food to meet your taste preference whether it is mild, moderate or spicy. We trust you will enjoy the taste of the Himalayas. The Target Market
The market for Gurkha Palace & Catering Service’s covers British Gurkha Army and their families and large area of diverse local community and foreigners. Though it is located in a downtown, it is an area where people travel to eat out. It is also an area known for and catering to the demographic group we are targeting. Seria Downtown is one of the most desirable retail locations in that area due to the presence of Gurkha Army and Shell Personnel
The food concept and product image of Gurkha Palace & Catering Services will attract 3 different customer profiles;
• The Gurkhas
• The Locals
• Foreign expat and Shell Personnel
Operations
Hours of Operation
The restaurant will be open for lunch and dinner 7 days a week. Service will begin at9:00 AM and end at 11:00 PM.
