Marka Collective

05/03/2026

Connect. Build. Grow.

We partnered with Varnapreneurs to craft a new brand identity for one of Bulgaria’s leading entrepreneurial communities, based in Varna.

More than just an event, Varnapreneurs is a platform connecting founders, creatives, and business leaders. The identity had to work across live events, digital content, podcasts, merchandise, and large-scale stage environments, bold enough to stand out, yet structured enough to unify a fast-growing ecosystem.

One of the main challenges was the name itself. Long and highly specific, “Varnapreneurs” required strong typographic clarity and a distinctive visual anchor. We built the system around a custom “V” symbol, a recognizable mark that also subtly forms a stylized seagull, referencing Varna’s maritime identity. The symbol scales effortlessly from social avatars to large-format stage design.

The graphic language combines high-contrast colors, modular shapes, and a flexible composition system designed to create energy without losing control. Expressive, but not chaotic. Playful, yet confident.

The result is a dynamic identity that gives Varna’s key entrepreneurial event a bold, cohesive, and future-ready presence.

Varnapreneurs is not just a networking event.
It’s a growing movement.

Art Direction & Brand Strategy by Marka Collective
Visual Identity & Graphic System by Marka Collective
Copywriting by Marka Collective
Video by Georgi Milev

05/02/2026

📢 Горди сме да споделим нещо специално!

Работихме по новата бранд идентичност на Varnapreneurs един страхотен проект, който съчетава креативност, мисъл и мисия за подкрепа на предприемаческата общност във Варна и региона.

От своя страна те поканиха Петко – единият от основателите на студиото, като гост в своя подкаст, където се говори не само за новата визия, но и за неговия път, живота и уроците по пътя.

🙏 Благодарим на екипа на Varnapreneurs за доверието и пространството за откровен разговор. беше истинско удоволствие!

Много скоро ще споделим и цялата история зад новия бранд, визуалните материали и процеса на работа, останете с нас!

🎙️ В този епизод на Varnapreneurs Podcast гост е Петко - съосновател на Marka Collective, едно от водещите брандинг студиа в България. Говорим за истинската...

27/11/2025

New project drop! 🐑✨
We’re excited to share our latest packaging design for Flock – the new sheep milk brand entering the U.S. market.
A playful, bold, and approachable packaging that brings premium nutrition closer to everyday consumers, wrapped in a carton full of character.

From brand storytelling to illustration style, color strategy, and packaging layout, everything was crafted to express the gentle, wholesome nature of sheep milk while standing out unapologetically on the shelf.

A flock you won’t miss in the dairy aisle. 💜🥛

Brand: Flock
Scope: Branding, Packaging Design, Illustration

05/09/2025

Wow! 🤯 Нашият проект Snack! е в топ 10 на месечната класация на Packaging of the World! Това е вече вторият ни проект, който попада в топ 10 за месеца, найс!

Monthly roundup: 10 Best and Most Popular Projects
Discover all of them on our website and get inspired 💡

13/08/2025

Nice Snack! is featured on Packaging of the World 😍

21/07/2025

A snack! A sip. A second of good time.

We partnered with snack! to completely refresh their brand, giving it a bold new look, a playful spirit, and packaging that’s just as fresh as the beans inside.

From the fun accents in the name to the punchy exclamation mark, every detail was built to feel playful, urban, and full of joy. Inspired by their bold coffee blends and easygoing attitude, we shaped a brand that’s bright, full of rhythm, and made to spark curiosity, both on the shelf and beyond.

snack! is not your typical specialty roaster, and this is not your typical coffee bag.

Art Direction, Packaging, Graphic Design by Marka Collective
Copywriting by Marka Collective
Photography by Marka Collective

27/02/2025

We are thrilled to share our latest branding and packaging project for Newplements, a groundbreaking brand that redefines the way we consume healthy supplements. Our task was to create a bold and future-forward brand identity for a company that produces innovative jelly gummies. Newplements isn’t just about health—it’s about fusing science, wellness, and a touch of fun to deliver supplements that feel as good as they taste.

The name inspired us to explore a futuristic yet approachable aesthetic. We designed a visual language that speaks to innovation, trust, and playfulness—capturing the brand's essence. This design positions Newplements as the ultimate choice for health-conscious individuals seeking a smarter, tastier, and more exciting way to elevate their well-being.

Art Direction, Illustrations, Packaging and Graphic Design by Marka Collective
3D Rendering by Velizar Gaberov

.designinspiration
.and.ing .ai

14/02/2025

Boom, here is our latest project for a tattoo studio based in Cork, Ireland. The challenge? Breaking away from the traditional tattoo studio aesthetic. Our client wanted something bold, fresh, and completely unexpected—so we crafted an identity that stands apart from the classic styles seen in the industry, let us know what you think?

Art Direction, Illustrations and Graphic Design by Marka Collective


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.and.ing .ai

31/01/2025

We’re pleased to introduce our latest project for Atmos, a sleek new dining space located in the iconic Campus 90 building in Varna, Bulgaria. Using the signature yellow, black, gray, and white palette of Campus 90, we crafted a contemporary identity inspired by air, lightness, and freedom. Atmos offers a bold and creative dining experience, perfectly complementing the vibrant spirit of its surroundings.

Art Direction, Illustrations and Graphic Design by Marka Collective


.designinspiration

.and.ing .ai

20/12/2024

Hey guys, how are you? This year has been dynamic, vibrant, unpredictable, exciting, and so much more. Our team has grown, we’re about to move into a new studio, and we’re looking ahead to the future with great optimism. As we approach Marka's tenth anniversary, we reflect on a decade of learning, growth, and unwavering commitment to our values. We remain steadfast in our commitment to being bold, assertive, and unapologetically defending good design. We believe that creating a better environment begins with us.

Wishing you happy holidays and a new year filled with less ugly design! We’ll be taking a well-deserved break from December 20th to January 6th—because, after all, we do love to indulge.

Illustrations by the new star in the studio:risuva


Ей, хора, как сте? За нас годината беше доста динамична, шарена, странна, вълнуваща и какво ли още не. Екипът ни се разшири, на път сме да се изместим в ново студио и като цяло гледаме в бъдещето, изпълнени с много оптимизъм. Това ще бъде 10-та годишнина от създаването на Марка; 10-та година, в която ще научим нови уроци... 10-та година, в която не смятаме да предаваме себе и принципите си, ще продължим да бъдем провокативни, категорични и ще браним добрия дизайн със зъби и нокти, защото силно вярваме, че ако искаме да живеем в една по-хубава среда, ние носим отговорност!

Искаме да ви пожелаем весели празници и по-малко грозни дизайни през новата година. Ние излизаме в заслужена почивка от 20-ти декември до 6-ти януари, защото обичаме да си угаждаме.


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