Yet, EGO is just that: an institution of the new restaurant culture, according to which eating out is no longer just about the food – it is now art of the highest order. In the cities that set the trends – London, New York, Paris, Tokyo – what people are now looking for is not just good cuisine, but a complex experience for all senses. A really modern place aspires to be everything – a restaurant, bar, club, café, even gallery. The mixture of excellent location (in the finest part of Tsar Osvoboditel boulevard), a talanted chef and a precise wine list makes EGO the best choice for those who agree with G. Bernard Shaw: “There is no love sincerer than the love of food.”
The discreet lounges and the cosy café below stairs make it the perfect place to have a quiet conversation with those you find important. The refined atmosphere and the unexceptionable service make it the perfect place to bring a person you want to impress. Behind the tables you are going to sit on there have already been Alicia Keys, Wim Wenders, Bryan Ferry, GQ’s editor-in-chief Dylan Jones, Nicholas and Pavlos, Princes of Greece…
The wonderful pieces modern art collection (with the French director and street artist, Mr Brainwash, and the popular Swiss digital artist Saul Zanolari topping the list) and the photographer’s masterpieces by the mythical Larry Schiller put EGO among the most fascinating points of the Sofia artscape. To put it short, this is the perfect place for every special occasion. Even though visiting EGO is a special occasion in itself.
