01/02/2024
The one where SpiceChaïld comes to an end ☕️
👋🏼 Hi chaï lovers, friends, family, community,
Today marks the official « social media » announcement. 😱😢😭
As friends, we began this journey 3 years ago without knowing what the challenges would be.
🚜 We’ve built everything from scratch : a recipe, an identity, a USP, a storytelling, a brand and a community behind an unpronounceable name => SpiceChaïld.
- Risky bet, worth the try! -
Our aim was to introduce the Belgian public to Masala Chaï, a traditional tea drink from India. No sweet powder. We’ve opted for a comforting recipe by choosing quality ingredients and involving as many local players as possible.
And it worked 💪🏼💛
☁️☁️ But no matter how much we dream, reality does sometimes quickly bring us back down to earth… ☁️☁️
🫶🏼 We’re thankful for all the people we met along the way, the beautiful souls we’ve been surrounded by, the amazing entrepreneurs we ran into, the suppliers and coffee places we collaborated with and our family & friends whose support has been unconditional. 🫶🏼
« SpiceChaild, the first belgian brand of Sticky Masala Chaï ». 🇧🇪
It’s a blast, isn’t it?
What a beautiful ride it’s been. 👯♂️🐯
Thank you.
Rachel & Valentine
