Since Matcha has a wide range of health/beauty benefits, it is accepted worldwide. Title: Seeing New Horizon Through Matcha in Bangladesh
Prepared By: Bangladesh Team
Tea is a Part of Life in Bangladesh: Drinking tea is increasingly becoming a part of family, social and professional life in Bangladesh as young, grownups and even kids alike like to take a sip at the world's most popular beverage.
Tea Consumption in Bangladesh In General:
>>Locals consumed more than 13 crore cups of tea daily (2019).
>>Consumption has been growing among higher incomes, urbanization, and fast expanding middle-class. Tea Consumption Sector in Bangladesh:
Home (Black and Green Tea)
Office (Black). Some officials take green tea on their own initiative. Tea stall: Black tea
Restaurant: It depends on the quality
Types of Tea In Bangladesh:
Currently, there are five types of tea produced in Bangladesh: Green Tea, Black Tea, Oolong Tea, Instant Tea, and White Tea. Tea Culture in Bangladesh: Milk tea, Masala tea, Tandoori tea, Seven layered tea, Ginger tea, Lemon tea. Imported Tea in Bangladesh: In 2020, Bangladesh imported $925k. Bangladesh imports Tea primarily from: Kenya ($391k), India ($128k), Singapore ($126k), China ($111k), and United Arab Emirates ($94.4k). Common Overseas Tea In Bangladesh:
Sl. Name of the Product
Country of Origin
Type of Packet
Weight
MRP in BDT
1. Dilmah (Moroccan Mint Green Tea)
Sri Lanka
Tea bag (20 bags)
40 gm
360
2. Dilmah
Sri Lanka
Tea bag
50 gm
360
3. Dilmah (Pure green Tea)
Sri Lanka
Tea bag (20 bags)
40 gm
320
4. Slimming Herb Tea
China
Tea bag
40 gm
460
5. Twinings (Pure Green Tea)
England
Tea bag (20 bags)
40 gm
360/350
6. Chinese Macha
China
Tin box
300 gm
550
Import Basket from Japan:
Imports from Japan in 2020 include Steel (42.9%), transportation equipment (16.5%), machinery (11.5%), electrical machinery / equipment and its parts (2.6%), mineral fuels, etc. (2.4%)
Source:https://tokyo.mofa.gov.bd/en/site/page/Trade,-Commerce-and-Investment
So, usually, Bangladesh don’t import food item from Japan in general and tea in specific
Why Matcha Will Hold the Market in the Future? With the rising trend in health consciousness, the tea market is going through changes in its customers' choices. Heavy black tea laden with sugar and milk is being replaced by Matcha, oolong, and other flavored varieties. source: Sadia Rahman, 12 November 2019, Luxury tea made in Bangladesh, https://www.tbsnews.net/feature/luxury-tea-made-bangladesh
Our Marketing Policy, At a Glance:
It works against Type 2 diabetes (Source: Kochman, Joanna, et al. "Health benefits and chemical composition of matcha green tea: A review." Molecules 26.1 (2020): 85.) It works for weight loss (Source: Willems, M. A., & Cook, M. (2018). Matcha green tea drinks enhance fat oxidation during brisk walking in females. International journal of sport nutrition and exercise metabolism, 28(5), 536-541.) It works for metabolism
It Works for cardiovascular diseases
Our Marketing Area:
Off-Line
Digital
Person Visit
Email Marketing
Institution Visit
Facebook Mrketin
LinkedIn Marketing
Super Shop Visit
General Stores
Doctor Visit
Our Expectations From You: We want scholarly works like books and journal articles that must have scientific proof. If we want to visit doctors, we need evidence-based (qualitative, quantitative, mixed, and implementation/action research) papers and books.
