31/08/2026
To everyone out there running a small business start using your socials! You don’t have to be funny, too formal, or super professional. You don’t need perfect photos or fancy words. Just be YOU. Be real. This is Tom from Hobart. He owns a business in Glenorchy called Rod and Range Sports. Tom came down with his partner to visit her parents’ graves at Buckland Church. They’ve been coming this way for a long time, but they had never stopped at Buckland Store. Then one day, Tom came across one of our Facebook posts. He went through our page, had a look at what we’re about, and really liked what he saw. So this time, they made sure to stop in. They had lunch, grabbed a coffees, and we ended up talking for about 30 minutes l basically like we’d known each other for years! Before they left, Tom and his partner said they’d never drive through Buckland again without stopping at the store. And this is exactly why I believe small businesses need to use social media. Anyway, you’re already there just try posting what’s happening in your business and the people you meet every day, just like I’m doing now. It’s been working out really well for me, and I’m sure it can work for you too. You never know who is watching. You never know who you might reach. And sometimes, one simple, genuine post can turn someone who has never visited your business into a regular customer. So to all the small businesses out there Don’t overthink it. Don’t try to be someone you’re not. Just pick up your phone, show people what you do, and be REAL. Your next customer might already be watching. I get people like Tom every day 10 to 20 people and I’m grateful for that. Thank you. ❤️