20/05/2026
Team Tofu Monkey is busily working through all the feedback from the Taste Sessions atm… sweeter, thicker, crisper, less spicy, more spicy, more crunch, more veggies, “can we build our own” - don’t worry we are reviewing everything to ensure that the menu at launch is 🤩 WOW
If you have any ideas about how we should be serving tofu then please let us know, a slide into our DMs is just fine 😃
🐒 Meet the monkeys building Tofu Monkey 🍌
🍌 James — Founder & CEO
Professional chaos coordinator. Career & life coach turned tofu evangelist. Big vision, big energy, occasionally too many ideas before breakfast. .wright.coach
🎨 Ben — Co-Founder & Guardian of Integrity
Fashion brain, finance brain, design eye. The man responsible for making sure we don’t scale into something ugly, boring or off-brand.
🧑🤝🧑 Anu — Chief Community Officer
Building the culture, the people systems and the customer love. Basically the glue holding the monkey cage together. .ahuja
🤖 Parthiv — Chief Technology Officer
Data nerd. Automation enthusiast. Quietly figuring out how to make tofu smarter, faster and more scalable.
💰 Alex — Chief Revenue Officer
The Profitability Architect. The man making sure the monkey business actually makes money. Revenue, margins, growth and scaling without losing the plot.
⚙️ Greg — Chief Operating Officer
Turning tofu-fuelled delusion into actual stores, systems and operations. If something needs building, fixing or scaling, Greg’s probably already on it. .caleo
🍜 Chef Kenny — Chief Food Officer
The flavour wizard making tofu the main character. Big taste, fast ex*****on and zero tolerance for boring food.
One LinkedIn post.
One slightly unhinged tofu idea.
Now somehow… this.
