The Cheesecake Shop

25/10/2026

25/10/2026

Marketing girls will find a way to make content out of ANYTHING 💅📸

24/10/2026

KIWIS, THIS ONE’S FOR YOU!!🏆

Whisk Wars 2026 belongs to New Zealand! The bragging rights are officially yours… don’t let the Aussies forget it 😂🎂

24/10/2026

All we need in life… honestly 🤌🎂💗

Send this to someone who gets it.

23/10/2026

Who do YOU think will win Whisk Wars 2026? 🎂🏆

We love closing out our annual conference with a little friendly competition! Decorators representing each state across Australia and New Zealand go head to head, showing off their skills and battling it out for the title 🔥

Stay tuned for the winners reveal! 👀

22/10/2026

Your next celebration called… it wants one of these 🎂✨

21/10/2026

We’ve been waiting for this one 🎉🌈 FUNFETTI CAKE IS HERE!

Send this to the friend who would lose their mind over this cake 💗

20/10/2026

The game has officially been transcended 🎂✨

Send this to the friend who’s already planning their next celebration 👀💗

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19/10/2026

Send this to someone who NEEDS to try our Pandan Torte 🌿💚

It’s only here until the end of October, so grab it before it’s gone! 🏃

18/10/2026

WAIT… $1 Cake Pops are online too?! 👀

Yep, you don’t have to leave the house for this one. Order online or grab them in store!

Send this to someone who needs to know 👇

17/10/2026

Forget the whole cake… sometimes you just need a little something sweet 🤭

Don’t sleep on our smaller treats. Your little sweet fix is waiting 💕✨

16/10/2026

Pandan lovers, we made this one for you 🌿💚

Creamy, coconutty and very, very hard to share.

Only here for October, so don’t wait too long 👀

15/10/2026

This is what $1 gets you in Australia & New Zealand 😂

Credit: . How did we do? 👀

14/10/2026

Save this for your next cake inspo scroll 🎂✨

September brought some seriously cute custom cakes!

Did you know you can order your own? Message your local bakery directly to get started 💕

13/10/2026

The power of the marketing girlies 💅😂

12/10/2026

Your sign to try the Pandan Torte 🌿💚

Only here for October. Don’t miss it! 🍰

Send this to your pandan obsessed friend 👇

10/10/2026

35 balloons for 35 years… and of course our CEO’s birthday had to land in the same week 😂🎈🎂

Two birthdays, one very good excuse to celebrate! 🎉 Spend $40, get $10 off with code BDAY at checkout.

But hurry… our birthday deal ends soon! ⏰🍰



Terms & Conditions apply. Online only. Full T&Cs available on our website.

10/10/2026

Okay pandan lovers… you’re going to want a slice of this 🌿💚

Vanilla sponge, pandan cream and pandan coconut spread... what could be better?

Tag the friend you’d split a slice with 👇

09/10/2026

35 years calls for cake… obviously 😝

What else would you expect from a cake shop? We’re celebrating 35 years with $10 off when you spend $40! 🎉 Use code BDAY at checkout.

Terms & Conditions apply. Online only. Full T&Cs available on our website.

08/10/2026

We lied… it’s cake o’clock all day, every day 😂🍰

07/10/2026

35 years at The Cheesecake Shop… now that’s some serious dedication 😂🎂

And because we’re turning 35, we’re spoiling you too! Spend $40 and get $10 off with code BDAY at checkout. 🎉

So… which cake is making its way into your cart? 🍰👇



Terms & Conditions apply. Online only. Full T&Cs available on our website.

06/10/2026

Did you know we do custom cakes? ✨

Whatever the occasion, we can help make it extra sweet. Contact your local bakery directly for a quote!

Tag someone who needs a custom cake for their next celebration 👇🎂

05/10/2026

Psst… we’re about to name names 👀🍰

And with our 35th birthday promo, it’s the perfect time to collect! 🎉 Spend $40, get $10 off with code BDAY at checkout.

Tag the person who owes you one 👇



Terms & Conditions apply. Online only. Full T&Cs available on our website.

04/10/2026

The team is working SO hard… deciding what cake to get with our birthday promo 😂🎂

Spend $40 online and get $10 off with code BDAY at checkout while we celebrate 35 years of The Cheesecake Shop! 🎉

Send this to the coworker who owes you a cake 👀



Terms & Conditions apply. Online only. Full T&Cs available on our website.

03/10/2026

POV: you found the $1 sweet treat you didn’t know you needed. 🍭

Cake pops are just $1 all day. Consider this your sign to treat yourself.