10/03/2026
Hi, I’m Elana — and I’ve been running Upton Girl for 5.5 years now 🥹🫶🏽
My “why” was simple, and it still stands today. In the middle of Covid isolation, I sat down and wrote about who I imagined Upton Girl would be, without really knowing what I was about to embark on.
Three months later, we opened our doors.
Since then, Upton Girl has exceeded every expectation I had — largely because of the incredible people and connections we’ve made along the way. Thank you for being part of the journey.
If you’re sitting there with an idea, a project, or a business on your heart but you’re unsure whether to start… this is your sign to just begin. You never know where it might take you 🫶🏽🫶🏽
