24/02/2026
There are few names more woven into Launceston’s story than James Boag.
Founded in 1881 on the banks of the Esk River, James Boag Brewery has been part of this city’s identity for well over a century. Brewed with Tasmania’s famously pure water, Boag’s became a symbol of local pride - a beer that reflects the character of Launceston itself: independent, resilient, and quietly confident.
For generations, a Boag’s Draught on tap has meant knock-off drinks with mates, post-match celebrations, long lunches, and stories shared across polished timber bars just like this one. It’s not just a beer - it’s part of the fabric of Northern Tasmania.
We’re proud to pour James Boag Draught on tap every day at The Tram Bar and you can even enjoy it for Happy Hour from 5–6pm.
A Launceston classic. Poured fresh. 🍺