13/04/2026
A big thank you to the City of Greater Geelong for the opportunity to be part of 🙌🎄 We’re so proud to be involved in such a great event celebrating our local food scene.
Find out more - https://17by4.com.au/christmas-in-july
Turning new faces into regular customers ✨
That’s been the experience for 17by4 café owner Shagoofa Chatrath after two years in the Tastes of Greater Geelong festival.
Her central Geelong café’s Christmas in July High Tea has become a favourite on the program – bringing people together over festive flavours, winter vibes and a little bit of holiday magic.
“It did bring in some new customers, and I’m very happy to say that they are now regular customers,” Shagoofa said.
“It’s good exposure and it puts you on the map to people who may not know what you have to offer – even if it brings one new person through the door, it’s worth it.”
Tastes has also helped Shagoofa connect with likeminded business owners.
There’s still time to register your interest in hosting an event this year.
It’s a chance to:
🍜 Grow your customer base
🍜 Showcase what makes your business unique
🍜 Connect with others in the local food scene.
If you’ve got a curated menu, unique dining experience, or hands-on masterclass to share, now’s the time.
📅 Expressions of Interest close Sunday 26 April
👉 Register now and tell us what you’d bring to the table: geelong.link/TastesEOI
