19/09/2024
Behind the scenes wrap up 🍓🍵
Geelong, you’ve gone mad for matcha (and we love it). There’s a lot that goes into the creation and roll out of a new product for 14 drive thru locations. Here's a little insight to what happened the last few months.
🍵 Ishbel, our BDM AKA ‘Matcha Queen’, tasted so many matcha tea powders, various recipes and numerous ways to incorporate strawberries. After weeks of drinking far too many matcha’s, the recipe was perfected.
🍵 We had 2 days to prepare for our photoshoot with Carli Wilson. We had a last minute change of mind about the creative direction. A last minute run back to the studio to grab the green background was a great choice!
🍵 We tested the drink in-store to check for service times and quality.
🍵 The legends at Signs to Go printed and installed all the signage at 14 locations (we always support local businesses first).
🍵 For consistent quality across stores, we conducted staff training and made isome B Grade training videos.
🍵 The best part, seeing you enjoy it!
Thank you for supporting our Matcha launch, we couldn’t have done it without you. You've made all the work so much more rewarding.
What do you want to see next? We’re ready 🙌
