Italiana - The Mediterranean Deli

31/10/2022

Preparing the coming back after this LOOONG HOLIDAY, Italiana💋 keeps moving on!!!!!

Thanks to Business Foundations Inc for the incredible support during the first year of Business!!!

Beginning our Monday with a good news story!

We are sending a big congratulations to Ersilia Festa from Italiana - The Mediterranean Deli for winning the “Best New Business Award” at the 2021 National NEIS Awards.

Such a well-deserved achievement Ersilia, you are a powerhouse.💪

13/10/2022

Just assigned to Italiana the “Best New Business Award” at the 2021 National NEIS Awards.

Extremely grateful for everything achieved. Can’t wait to be back, Australia!



Italiana💋 The Mediterranean Deli
www.Italiana.com.au

02/09/2022

ITALIAN HOLIDAYS

In a picture the essence of my Italian Summertime Life.

As I say all the time it isn’t about a product, a roll or a location.
It’s all about the energy and the feeling on your skin, the aroma, the taste and the sounds. All these things combined together.

I can’t explain it. But I just can tell you that I never tasted a panino so good😅😂.

I don’t know what it is, but I can say that this moment has been the happiest moment of my life in the last 10 years. And I lived so many “intense” moments 😅…

My country gave me the right emotional rest after giving all myself to Italiana💋, plus NINE years of immigration in Australia!

NOW: ITALIANA💋!

A new business plan on my desk. Planning, calculating, studying, evaluating risks, considering costs and logistic, understanding deeply import-export law (it’s MASSIVE😱), analysing the market and its competitiveness, defining amortisation times of investments.

Matching all this with Perth.

Definitely LA DOLCE VITA È FINITA.
But living it, has been the best price for all I have done💪🇦🇺❤️🇮🇹!


Ersilia Festa
Owner at Italiana💋
The Mediterranean Deli
www.italiana.com.au

13/06/2022

NOMINATION “BEST NEW BUSINESS AWARD”

Another BIG achievement for Italiana💋The Mediterranean Deli!!!!

Business Foundation Business Foundations Ltd 🌟] nominated my little Italian Deli in the category “Best New Business “.

Even if I’m taking a break for few weeks in Italy after 2 years of borders closure, I take this AMAZING news as the only way to prepare myself with RESPONSIBILITY and AKNWOLEDGMENT for what I did and what I have intention to do in the next few months, before the end of 2022.

In the next few weeks “ITALIANA TAKES ITALY” will bring me from Campania (my region) to Veneto where I am going to see local producers and export managers.

The standard in the Food Industry in my country is incredibly high under all the points of view, and I feel I can do my part for Western Australia to lift up the level of the actual commercial proposal respecting two of my main values:

💋 TRADITION
💋 INNOVATION

Is it easy? No. If it was easy everyone would do it.

💋 STAY STRONG
💋 STAY RESILIENT
💋 STAY ITALIANA💋

Ciao guys and see you SOON😉!

Read 👉 Business Foundations Ltd 🌟]

Italiana💋
www.italiana.com.au

08/05/2022

☄️☄️NEW LOGO + ITALY☄️☄️

Ciao Guys! How are you guys?

Do you like my new LOGO☺️?
It has been a quite long work thinking about my new brand image and the fact is that more than a name, ITALIANA💋 is a face, that makes my business
💋UNIQUE
💋INNOVATIVE
💋INIMITABLE

I AM ITALIANA💋

… inside, outside, all around 😅.

Every single piece of me is made by that culture, sometimes beloved, sometimes envied. Never indifferent.

From the moment I left my shop in Fremantle to expand in a new location I found very difficult to recollect my strength, my power, my energy, after 15 months of hammering.

THAT LOGO IS A HUMAN and behind Italiana💋 there is just… me!

I realised that expanding would mean to me bringing more value, more quality, DIFFERENT PRODUCTS and, at the same time, managing a bigger shop.

What about going back to Italy?

NO MORE ITALY😱😱😱😱!!!

How no more Italy🧐, Italiana?

No more Italy = No more mum, no more dad, no more brothers, no more cousins, no more cousins of cousins, no more cousins of cousins of cousins, no more friends, no more friends of friends, no more strangers who become friends, no more Italian “dolce far niente”, THE SWEETNESS OF DOING NOTHING. No more DolceVita!
No more NOTTI MAGICHE, magic nights😍😍😍😍!!!

Ok. Ok. IT’S TIME FOR HOLIDAYS! I decided to take some weeks off before a new opening, hunting in Italy for new stuff to bring here in Australia, always creating contents for you:
💋VIDEOS
💋TRAINING with maestros
💋 NEW RECIPES

But, above all, FAMILY FAMILY FAMILY.

Money can’t buy my mum’s hug!
See you later!

Ciaoooooooo

Italiana💋
www.italiana.com.au

LOGO DESIGNER .stabile.ideas
**Italiana is a recorded brand in Europe and Australia.

13/04/2022

AND NOW? AND NOW? AND NOW?

Where are you going, Italiana💋?

No worries, belli!

THERE WILL BE A NEW OPENING (SOON!)

Italiana has been so challenged in the last year and she achieved a lot! But IT’S NOT ENOUGH!

Italiana in Fremantle was her PILOT EPISODE.

She just played until now 😱😳🤩!

Now things are starting getting serious for Perth’ Sofia Loren!

It’s time for this lady to get out off the scenes.

No more photo shootings, bella!
No more YouTube Video!
No more pages and pages on newspapers!
No more clients energy!
No more sales!

IT’S TIME TO GRIND!
IT’S TIME TO WORK HARDER!
IT’S TIME TO SET UP YOUR BAMBINA2!

And remember, guys:
Italiana💋 is not a place
Italiana💋 is not a shop
Italiana💋 is not a leopard scarf

ITALIANA💋 is SOUL, HEART, BRAIN!

Italiana💋 is where Italiana💋 goes!

In the next post I will reveal WHERE!!!!

Italiana💋
www.italiana.com.au

06/04/2022

WHY? WHY? WHY?

Why I am leaving a place where I was doing so well?

Why after building a so strong engagement with my clients I’m going?

Why I left a so cute shop?

Why?

Watch the most beautiful video I have done at Italiana💋! And discover JUST ONE of the reasons that pushed me to take the most painful decision of my life!

I leave Fremantle with a big smile.

Usually behind a big smile there are many tears…

Stay tuned and continue to follow Italiana💋. Next video on MONDAY on my YouTube Channel!!!!

Italiana💋
www.italiana.com.au

Italiana is an authentic Italian Salumeria. Based in Fremantle (Western Australia) for the first 14 months of her business journey, she is now moving in a ne...

04/04/2022

ARRIVEDERCI E GRAZIE

As many of you know, from April 1st Italiana The Mediterranean Deli won’t be anymore on South Terrace Fremantle.

After just 14 months of business the venue in Fremantle couldn’t respond anymore to Italiana’s Business Plan, Logistic Plan, Financial Plan and Marketing Plan.

It’s very hard for an entrepreneur making decisions right now, but I took the responsibility of what I created in just 14 months choosing to PROTECT my results obtained with SACRIFICE and DETERMINATION, working day in day out to my business project for the last 14 months of my life.

The jungle is very aggressive out there but doing business is why I was born for.

AND I AM FEARLESS.

I loved every single moment spent in Fremantle, even the toughest ones.

I adored every single square meter of my little tin shed shop.

I have been able to let it become HOME.

Tomorrow I will post on my YouTube Channel the most beautiful video I have done during my trading career.

I leave Fremantle with PEACE in my heart, GRATEFUL and HUNGRY, HUNGRY OF SUCCESS.

Fiercely yours,

Italiana💋
www.italiana.com

25/03/2022

🌊 FREMANTLE 🌊

Fremantle🌊 + Italiana💋= ❤️

Italiana💋
www.italiana.com.au
Shop3 74 South Terrace Fremantle
Today open until 6 pm

16/03/2022

SBS Italian RADIO INTERVIEW!!!! 😎😎😎

Unfortunately is just in Italian guuuuuysss!
Italiana💋 has been interviewed by Elisabetta Merati!

We talked about my little bottega in Fremantle, Italiana’s business model, the challenges faced until now and THE GROWTH!

Still there is NOTHING OFFICIAL , but in the next few weeks there will be a BIG BIG BIG BIG CHANGE for Italiana.

The reason why Italiana will be open just from Thursday to Sunday in the next couple of weeks is exactly this!

STAY TUNED and continue to support me!!!

Supporting Italiana you support THE DESIRE OF A BETTER LIFE!

Grazie a tutti!

Ciaoooooooooo

Italiana💋
www.italiana.com.au
Shop3 74 South Terrace Fremantle
Today open till 5 pm

Nel nuovo episodio della nostra serie Small Business Secrets conosciamo Ersilia Festa che, con la sua impresa “Italiana - The Mediterranean Deli”, prova a ricreare un pezzo di casa sua in Australia.