The Belle General

The Belle General The Belle General ...takeaway store ... beachside cafe, smoothies, cold press juice, amazing coffee, The portions are generous and the food extremely tasty.
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The Belle General owner Sarah Originally hailing from Melbourne, moved to the Byron area 15ish years ago and now runs Belle with the help of her many kids and supportive husband. Sarah has had vast experience managing restaurants, cooking at and cafes both in the local area and Melbourne, and share a passion for clean delicious food. Using local produce whenever possible, their eggs are Scrubby Gu

lly free range, organic vegan milk buns is from Sol Breads, organic sourdough from bread social and all meats come direct from local butcher Troy Daley. A once a week trip to the Byron Bay Farmer’s Market also sees them support local farms and helps in the creation of sought after weekly specials. Sarah’s husband Ray also owning a local business Nourish in Ballina, which provides a range of organic and local produce that is used for the amazing cold pressed juice range that changes your life! We have house made coconut milk that is the which provides the basis for the popular DF Super Smoothy range that needs to be experienced to be believed). Produce from further afield includes bread and buns delivered from Canberra, which are not only gluten free but also grain free (based on quinoa). Their soft light texture is unlike the sometimes gluey texture of many rice-based gluten-free breads. The Belle is situated on 12 Shelly Beach Road in East Ballina: follow the ocean for a glorious 25 min drive along the Coast Road. Here they have created a warm bustling beachside cafe experience. Providing the perfect mix of city meets coast, the well thought out Industrial vintage style would not be out of place in New York and yet is just a stone’s throw away from stunning Shelly Beach. On the breakfast menu the Soft Brekky Taco with Bacon gets my vote and for lunch – although the Salt and Pepper local Squid is hard to go past, it melts in your mouth, is GF and DF and is served with some seriously creamy aioli tasty salad and steak cut chips. Their homemade sweets are mouth-wateringly good and most are made with sugar alternatives such as honey, maple syrup. All are gluten and dairy free although anything but taste free: carrot cake is truely amazing. The Belle makes gluten free, dairy free and low sugar food available to the public in a clean accessible way. Raising the bar, the Belle rewrites the rules and consigns to history the notion that gluten free is not as good as ‘normal food’. While still offering whole wheat bread to those who want it, if your choice is a no or low-gluten diet the Belle offers a selection not lacking in quality, flavour or texture. With the motto, ‘Eat to Live to your full potential’ the Belles explain, “The benefits of a no or low gluten diet are extensive. Studies have found it reduces bloating and digestive issues, offers increased energy levels and can also reduce depression and unclear thinking. Our vision is not limited to gluten free food however, we also aspire to create a non-pretentious space for all to come and enjoy. Food to nourish the body, an atmosphere that inspires, and service with love are the hallmarks of the Belle experience.”

Oh and did we mention the Allpress coffee is exceptional. The Belle owner Sarah who prior to opening Belle was a head-hunted as baristas by coffee shop owners around the region – cite the secret ingredient to their coffee is the care taken in its production – and this care also extends to a broad range of caffeine-free alternatives, including famous homemade Numb Gums Chai made with a Rooibos tea base. The Belle General, which has quickly become a favourite of tourists and locals alike, provides a North Coast café experience not to be missed.

Happy Holidays!! 🎄🙌
24/12/2025

Happy Holidays!! 🎄🙌

24/12/2025

Holiday trading, just so you know
We’ll be closed on Christmas Day, Boxing Day & New Years Day.
Trading as usual every other day.
Thank you for all the love this season. See you soon for coffee, food and a little festive calm by the ocean or in town.
Happy holidays from our belle family to yours.

Chrissy opening hours for general and central!
19/12/2025

Chrissy opening hours for general and central!

The Belle General open… Central is closed for Monday 6th October
04/10/2025

The Belle General open… Central is closed for Monday 6th October

We are open at The Belle General and closing Belle Central in town this Monday, come down for beachside holiday vibes 🏖️
04/10/2025

We are open at The Belle General and closing Belle Central in town this Monday, come down for beachside holiday vibes 🏖️

Address

12 Shelly Beach Road
East Ballina, NSW
2478

Opening Hours

Monday 8am - 2pm
Tuesday 8am - 2pm
Wednesday 8am - 2pm
Thursday 8am - 2pm
Friday 8am - 2pm
Saturday 8am - 2pm
Sunday 8am - 2pm

Telephone

+61411361453

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