Hello Coffee

Hello Coffee Good coffee, done properly. Small-batch coffee roasted every day on Victoria’s coast. Delivered fresh, wherever you brew.

We’re a boutique roaster, and that’s how we’ll always stay. We take pride in crafting coffee by hand and building close relationships with amazing people. The best payoff from our small-scale, hands-on approach is the quality we can deliver — freshly roasted coffee that tastes incredible and smells even better. Every order is roasted and shipped fresh, guaranteed. We don’t spend big on flashy camp

aigns or over-designed packaging — just honest pricing, exceptional beans, and a lot of care in every roast. It means you get specialty-grade coffee without the specialty price tag. That’s what makes us different — and that’s what makes our coffee so good.

Hello Coffee has been creating our signature,  spirit infused coffees for many years. A range that offers an interesting...
14/07/2026

Hello Coffee has been creating our signature, spirit infused coffees for many years. A range that offers an interesting, alcohol free alternative for 🌙 evening get-togethers.
We've just published a set of recipes for each of the coffees in the range, designed for chilly Winter nights. Head to our website to find them and if you try them out, let us know what you think.
https://hellocoffee.com.au/

Personally in testing, the Midnight Cask Cream Float was amazing (pictured is the actual one I drank)!

Monday morning at the packing table. The week at the roastery starts with you guys. Most of our orders from the website ...
18/05/2026

Monday morning at the packing table.

The week at the roastery starts with you guys. Most of our orders from the website come over the weekend so the first 2 things on Monday are:

- Making a coffee on that little 50 year old Brugnetti Aurora lever way in the back there.

- Preparing the bench with all the postage labels to start fulfilment.

We run on an ultra- fresh roasting cycle where no roasted stock sits in our factory. By Friday, we have nothing left that's roasted, and we clean up ready to begin again on Monday. For both customers at home and our commercial partners this means what makes its way to you is generally days old.

If you ordered on our website on a weekend, it actually means your coffee is roasted Monday morning before packing.

We firmly believe the freshness of the coffee should be with you, not on our shelves.

This is a great Apollo Bay event we get involved with every year at HC because we love golf almost as much as we love co...
08/02/2026

This is a great Apollo Bay event we get involved with every year at HC because we love golf almost as much as we love coffee.

This time, we're fundraising for the Apollo Bay CFA Brigade and after the Summer they've had, they deserve some support.

If you want to donate directly, follow this link:
https://www.cfa.vic.gov.au/about-us/fundraising-and-partnerships/donate-to-cfa/cfa-brigades-donations-fund

If you want to get involved on the day, and it is a great day - send in an email to book a team or book a spot in the 100 hole event!

See you there!

04/02/2026

I was far more worried about the espresso pouring into my phone camera than the quality of the extraction here! Naked portafilter gods forgive me.

Tasting is a daily part of working in coffee and it’s something we all do. In the industry, we call it cupping.For a beg...
12/01/2026

Tasting is a daily part of working in coffee and it’s something we all do. In the industry, we call it cupping.

For a beginner it’s an odd ritual and it’s not something you’d usually do when you want a coffee – because we sip with a spoon, like soup. We also spit it out, like wine.

There is method to the madness though, as this system we all follow allows us to assess a coffee on its merits without being influenced by the brew method or other factors (as much as we can control anyway). It can help us:
- choose which coffees to buy
- calibrate a blend recipe
- QA test a roast batch
- help educate

It's a big part of how we all deliver your favourite coffees and blends every day, consistently. A globally agreed QA practice that you can find daily in a roastery or on a farm.

Address

16 Oak Avenue
Apollo Bay, VIC
3233

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