Coffee First Social

Coffee First Social We are a small but mighty team of strategic digital marketing thinkers. Introducing Coffee First, Holistic Marketing Solutions.
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Marketing luxury Southern African accommodation both online and offline. Coffee First is a full-service marketing company specializing in the luxury travel market. With more than 15 years’ experience in the industry we offer a holistic marketing solution to luxury hotels, B&B’s, guest houses and lodges. We are passionate about the travel and hospitality industry and are committed to providing honest advice, friendly service and fairly priced services to all our clients.

02/04/2026

Stop starting from scratch every week. You don’t need more ideas, you need a system and I’ve already built it for you. Five pillars. An endless content plan.

👇🏽And of course, I have prompts for you!

Comment BASIS and I’ll send you the full framework 🎁

B 〰️ BACKSTAGE

Here’s how I ___ [eg: prep for a big client week / pack orders before a launch / set up before a shoot]

My exact process for ___ [eg: delivering a project / running my busiest day / getting a client result]

A 〰️ ASSIST

The one thing I tell every new ___ [eg: client / customer / student] about ___ [eg: getting started / avoiding the biggest mistake / saving time from day one]

I wish more ___ [eg: people in my industry / first-time buyers / beginners] knew ___ [eg: this one shortcut / how simple this can be / what to look for before they commit]

S 〰️ SPILL

Unpopular opinion: ___ [eg: you don’t need to be everywhere online / more is not always better / the thing everyone in your industry says that you disagree with]

I believe your ___ [eg: business / offer / pricing / process] should ___ [eg: work for your life / solve one specific problem / reflect what you are worth]

I 〰️ IGNITE

What ___ [eg: Love Island / The Bear / the Kardashians / Succession] taught me about ___ [eg: running a business / dealing with difficult clients / knowing when to walk away]

This is your sign to ___ [eg: stop waiting until everything is perfect / back yourself / charge what you are worth / take the leap you have been sitting on]

S 〰️ SPOTLIGHT

If you have been ___ [eg: putting off making a decision / watching from the sidelines / telling yourself you will sort it next month] and you are ready to ___ [eg: finally get started / stop winging it / get a result] — this is for you

Comment ___ [eg: your keyword trigger] and I will send you ___ [eg: the details / your free resource / everything you need to know]

POV: You finally say YES to a content strategy that actually works 💍 Just like Travis knew exactly what Taylor needed, I...
28/08/2025

POV: You finally say YES to a content strategy that actually works 💍

Just like Travis knew exactly what Taylor needed, I know exactly what your content needs: STRATEGY.

No more Monday morning panic about what to post. No more staring at blank templates. No more random posting and hoping for the best.

We’ll cover:

→ Your complete content strategy using the B.A.S.I.S framework
→ 30 days of planned content
→ Your first week of content written and designed → Systems you can use month after month
→ Custom templates and tools you can implement immediately

That’s 6 hours together = 30 days of strategic content + systems for life.

Think actionable. Think immediate implementation!

Will you say YES to content that works as hard as you do?

Comment VIP and I’ll send you the full info pack.

Link in bio to book your free clarity call 🤎

The thing no one tells you about showing up online is that it can make you feel a bit exposed, even when you’re doing so...
24/07/2025

The thing no one tells you about showing up online is that it can make you feel a bit exposed, even when you’re doing something incredible.

👀 You’ve planned the content
👀 You’ve written the captions
👀 You’re putting your ideas out there

And somehow you still feel like it’s not enough 😏

But here’s the truth. That feeling is normal...It means you care. It means you’re actually doing the thing...and that is something to be proud of!

If what you need is a system that helps you keep going even when you don’t feel totally confident, that’s exactly what we build together in my Plan to Post VIP Day.

In one day, we map out:

〰️ Your monthly content plan
〰️ Your pillars (using my B.A.S.I.S. content system)
〰️ Ideas and post types to match your offers
〰️ A system you can stick to when life gets chaotic

So that you can stop second guessing and start showing up with:

✔️ Clarity
✔️ Consistency
✔️ And with content you actually like!

Comment VIP or DM me and I’ll send you the info.

Let’s call this the softest of soft launches.Posting again after months of silence and a glimpse of what’s been going on...
09/06/2025

Let’s call this the softest of soft launches.

Posting again after months of silence and a glimpse of what’s been going on...real moments, real work, real life, just not shared…

If you’re also a professional content ghoster (but for good reason), you’ll relate:

🙃 Growing a business quietly
🙃 Doing the work behind the scenes
🙃 Forgetting to remind Instagram you exist

BUT! I’m back. With memes. With strategy. With a free content creation kit that makes posting less painful.

Grab via the LINK in BIO.

Big brands have been selling us more than just products - they’ve been selling us lies.Netflix’s “Buy Now” The Shopping ...
23/11/2024

Big brands have been selling us more than just products - they’ve been selling us lies.

Netflix’s “Buy Now” The Shopping Conspiracy exposes the truth: the bargains we love are costing the planet and exploiting people.

But there’s a way to fight back. Shopping small and local isn’t just trendy, it’s how we create real change. When you support small businesses, you’re supporting ethical practices, sustainability, and real people in your community.

With Small Business Saturday around the corner on 30 November 2024, it’s the perfect time to take a stand. Watch Buy Now, learn the truth, and let’s make better choices together.

🌟 Tag your favourite small businesses in the comments and let’s celebrate them.








💡Here's your reality check: Imperfect action beats perfect inaction every time.So, if you've been holding back, waiting ...
24/04/2024

💡Here's your reality check: Imperfect action beats perfect inaction every time.

So, if you've been holding back, waiting for everything to align just right, I've got news for you, there's no better time to start than now!

🫶🏼 Hit publish on that post you've been perfecting.
🫶🏼 Time to share that reel waiting in your drafts folder.
🫶🏼 Hit 'send' on that email campaign.
🫶🏼 Post that story!

If you ever need a hand navigating the journey, my 1:1 consultations and social media packages are here for you 🤍

Comment 'READY' below if you're ready to embrace progress over perfection.

💡Think about it - You're scrolling through Insta and suddenly:1️⃣ You come across a brand or product catching your eye a...
14/12/2023

💡Think about it - You're scrolling through Insta and suddenly:

1️⃣ You come across a brand or product catching your eye amidst the feed chaos. That's awareness kicking in!

2️⃣ Next thing you know, you're convinced this is exactly what you've been looking for - the perfect solution to that problem you didn't even realise you had!

3️⃣ The brand starts showcasing evidence - reviews, demos, or comparisons - proving just how amazing their goods are. And BAM, you're hitting that purchase button, thrilled about your decision.

This journey, folks, is what we refer to as the buyer journey - three stages that guide you from discovery to decision-making:

1️⃣ Awareness: Discovering something new that piques your interest.
2️⃣ Consideration/Nurture: Delving deeper, considering options, and nurturing your interest into a strong desire.
3️⃣ Conversion/Purchase: Making that confident decision and taking the plunge.

And the secret sauce? Strategic content creation that speaks to you at each of these stages, guiding you seamlessly along the way.

💡Ready to start crafting content that engages, educates, and converts? Click here https://shorter.me/Dvz5r and book a FREE Discovery call with yours truly.


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👉🏽Don't mistake followers for business success. What truly counts are conversions, authentic engagement driving sales, a...
12/12/2023

👉🏽Don't mistake followers for business success. What truly counts are conversions, authentic engagement driving sales, and fostering brand loyalty.

Prioritising quality over quantity is key.

🔍 Keen to explore effective Social Media Strategy? Drop the word STRATEGY in the comments below and I'll share my FREE SM strategy blueprint with you.

Centre your efforts on what genuinely drives your business forward. 🌟


socialmediastrategy strategysavvy digitalmarketingmoves brandbuildingbrew engagementexcellence onlinepresenceprowess trendtrackingtactics contentcraftingchampion contentcreationcraze visualvirtuoso creativecontentclub storytellingsupremacy captivatingcopywriting contentthatconverts innovativeideation contentcurationcoffee reelsrevolution instagraminsights iginnovations reelmagic instaengage visualvibes reeltipsandtricks instagrowthhacks canvacreations designdynamo canvamagic visualsmadeeasy designbrilliance createwithcanva visualcontentvibes canvacrush instasuccesssecrets smmsuccess socialmediamastery marketingmarvels smmstrategies digitalmarketingpro smmhacks socialmediasavvy

Address

Cape Town

Opening Hours

Monday 09:00 - 16:00
Tuesday 09:00 - 16:00
Wednesday 09:00 - 16:00
Thursday 09:00 - 16:00
Friday 09:00 - 16:00

Telephone

+27645960449

Alerts

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