05/20/2026
People won’t remember what you gave them, what you said to them, or even what they drank.
But they’ll never forget the way you made them feel.
Over the past year, we’ve talked about that idea constantly as a staff.
We’ve trained baristas that way.
We’ve designed our space, our menu, and even our seating around that thought.
Thinking we were the ones creating that feeling.
Turns out, it’s been you guys all along.
From the beginning, we’ve always said that coffee is simply a vessel for fighting loneliness in Swannanoa.
What we discovered this year is that we probably needed that just as much as anyone else.
Because what made this place special was never really the drinks.
It’s been the people.
And honestly, that’s probably why this place exists at all.
When you get into a commercial lease, before signing, common business advice is to sit out front and count the cars that drive by and the foot traffic within the area.
We did that before signing.
And, well.
By every logical measure, this was a big time terrible idea.
But deep down, we had this gut feeling all of that would eventually change — and those stats didn’t really matter.
Man, I’d love to go back in time with these photos and show ourselves then what we see now.
One year in.
Thank you, Swannanoa — for making sure we never forget the way you’ve made us feel.
