09/24/2026
As NIC winds down, we’re talking about something underneath almost every communication strategy: trust. Four days, a lot of conversations, a lot of ideas, and a few questionable open-mic performances. But through it all, one theme kept coming up: the relationships we build before we need them matter. From Steve Wright and Dave Mitchell on trust, purpose and understanding people, to communicators from Tacoma Public Utilities, Mason PUD 3, Benton PUD, Umatilla Electric Cooperative and many others sharing what’s working, NIC was packed with ideas to take home. A big thank you to our NIC sponsors, Powerful Web, National Information Solutions Cooperative, Pioneer Utility Resources, PNGC Power, Northwest RiverPartners, Energy Northwest and Safe Electricity, for helping make these conversations possible. Now comes the best part: putting those ideas to work.