The Boar’s Rock Coffee Company

09/27/2026

Something new is brewing at The Boar’s Rock Coffee Company.

A new coffee is getting ready to join our Discovery Series in the coming days. A new origin, a new roast, and another coffee worth discovering.

Stay tuned!

theboarsrock.com

09/26/2026

Lots of coffee specials today at the LAST Athens Farmers Market of the year! Come enjoy this beautiful weather and shop local!

09/24/2026

The LAST Athens Farmers Market of the year is Saturday, 26SEP, 8am to noon! Come check it out and restock on your coffee! We will have our fresh roasted coffee, hot coffee to drink, and giveaways this week!

09/18/2026

Prepped with fresh roasted coffee for the Athens Farmers Market tomorrow! Come check it out! 8-12 tomorrow

09/17/2026

By replacing your morning coffee with green tea, you can lose up to 87% of what little joy you still have left in your life.

09/15/2026

Nothing beats fresh roasted coffee. Most store bought coffee is 5+ months old by the time it is purchased. Our coffee is ALWAYS fresh. We don’t carry old coffee. Taste the difference.

09/14/2026

Studies show that people with coffee are generally more pleasant to be around.

I conducted the study.

09/12/2026

ICED MOCHAS TODAY at Athens Farmers Market

AND sale today on all 12oz coffee bags - 2 for $35, 3 for $50, 4 for $65!

AND our Guatemalan discovery series is on clearance sale! Only a few bags left!

8-12 today!

09/09/2026

⚠️ LAST CHANCE on these great coffees! The Highland Original and The Bastion are our longtime best sellers - but due to supplier issues, we’re out of it for at least the next few months.

We're down to only a handful of 12oz bags left of each — the 2lb and 5lb sizes are already gone. Once these last bags sell, that's it for the foreseeable future.

$17 a bag while they last (Discovery Series: Guatemala is also included in the sale).

The Boar's Rock Trading Company is Elkmont, Alabama's Premier Coffee Roastery - Veteran & Family Owned / Operated Local Small Business.

09/08/2026

CLEARANCE BAGS! Our roaster had other plans today☕🔥 A sensor failure turned our medium-roast Crimson Ridge into a bold, oily French roast — still good if you like very dark roasts, but it is a far different flavor profile than our intent with the Crimson Ridge.

There are only two on the shelf in our shop! Grab one at a discount for only $8 (reg. $18), over 50% off. First come, first served!