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Monday 8am - 5pm Tuesday 8am - 5pm Wednesday 8am - 5pm Thursday 8am - 5pm Friday 8am - 5pm Saturday 8am - 5pm Sunday 8am - 5pm

Naomi Joe Coffee

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United States
Tacoma, WA
Naomi Joe Coffee

Tacoma’s best espresso

08/24/2026

👁️🫦👁️

We love seeing people play around with our open-concept menu.

Same drink, different coffee. Try a few side by side. Trade with your friends. See what you like.

One of our secret weapons behind the bar is the Versalab M4, a single-dose grinder built for us with two different burr sets. It’s how we can serve six very different coffees on espresso without lining the bar with six grinders.

Try any coffee in any espresso drink. Instead of a syrup, try a different coffee. Or grab a few drinks and compare them side by side.

Thanks to Tacoma, and to the travelers who stop in to see what we’re up to.

Keeping the curious curious since 2021. ❤️

08/23/2026

Ch-ch-ch-ch-changes 🎶

We have some new faces behind the bar!

Naomi Joe has been growing and changing a lot lately and with that we have welcomed some wonderful new people to our little team.

If you haven’t met them yet, come say hi and introduce yourself. ❤️

We’re excited for you to get to know them.

See you at the shop!

08/20/2026

Wishing you all a good morning ☀️

Continuing our new concepts / morning push, we have partnered with Memoranda Kitchen to bring you breakfast with your coffee.

Breakfast sandwiches, pastries & coffee. A quick & easy way to start your day, with plenty of seating for all your work / hangout needs.

We would love to be your morning destination. 🤍

Open every day at 8am.

Ham & Swiss on Crossiant 🧀

Applewood smoked ham, swiss cheese, 2 fried eggs, roasted garlic and lemon aioli on a buttery croissant roll.

Mama lil’s & gouda (vegetarian) 🌶️

Smoked gouda, fried egg, Mama Lil’s peppers, caramelized onion jam, roasted garlic and lemon aioli on an everything bun.

New Mexico breakfast wrap (vegan) 🌯

“Just Egg”, roasted potatoes, whole pinto beans, roasted green chilies, vegan cheddar cheese and vegan chipotle aioli, wrapped in a tortilla.

08/18/2026

🤍🤍🤍

I told you we would be trying out some new concepts. Our pastry program has resumed with another amazing local bakery, Three Hearts.

We are starting out with these four humble options but have access to their full catalog of treats, so please let us know what your favorites are and we will try our best to accommodate.

Please don’t let these treats go to waste. We would love to be your morning destination.

Banana loaf with coconut icing (Gluten Friendly)

Soso good maybe my new fav. Has almost a mochi constancy to it. 🍡

Pain au chocolat aka chocolate Crossiant.

A famous French sweet roll. 🧑‍🍳

Oatmeal monster cookie (gluten friendly)

Oatmeal, chocolate chip, peanut m&m’s, & sea salt. Your new fav. 🍪

Miso sesame morning bun.

It’s like a Crossiant but a lot better. I don’t make the rules. 🥐

08/13/2026

Our online store hit over 4,000 successful orders last month. 𝑾🅾️𝙒

I mention this because I still regularly hear from people who are shocked to find out we have an online store. As much of a physical presence as Naomi Joe has become, we have also quietly become a little e-commerce powerhouse.

We ship Naomi Joe coffee all over the country. Most orders that come in during the week are packed and headed out the door the same day, and we’ve been doing coffee subscriptions for almost five years now.

If you love the work we’re doing but don’t live in Tacoma, or just can’t make it into the shop regularly, our online store is one of the best ways to keep up with what we’re roasting.

While 4,000 orders is absolutely something worth celebrating and online has become a meaningful part of our business, I also see it as a place where we still have a lot of room to grow.

When I started roasting, there were coffees we had to feature for an entire year before we could move through them and buy something new. Eventually that became six months, then three months, and today most of our rotating coffees stick around for about two months.

My next goal is a month.

And that isn’t going to happen because of the cafe, the farmers markets, the online store or our wholesale partners individually. It’s all of those things working together.

There is so much incredible coffee being produced and I want Naomi Joe to be able to keep exploring it. I want you to find a coffee you love, enjoy it while it’s here, and come back to find something completely new waiting for you.

The more coffee we move, the more coffee I get to share with you all. Pretty simple really.

So whether you’re across town or across the country, we’ll happily send some coffee your way.

Subscriptions are also a great way to not miss out on a release. You can choose exactly what you want, how much you want and how often you want it.

Thank you to everyone who has supported us over the years and continues to give us the opportunity to do this.

Together, we’re keeping the curious curious.

XOX, NJCR

08/07/2026

LA JOYA 🍷❤️

Anaerobic Natural • Nariño, Colombia

Some coffees impress with intensity. Others with elegance. La Joya manages to do both.

Produced by third-generation coffee farmer and agronomist Jermy Pedraza at Finca La Joya, high in the mountains of Nariño, Colombia.

This anaerobic natural is incredibly expressive without being over the top. Ripe red fruit, bright acidity, deep cacao, and a slightly tannic, wine-like finish.

Pomegranate • Cacao Nibs

Juicy. Structured. A little wild. Extremely drinkable.
La Joya is available now as part of our Incline Series.

250g • 500g • 1kg • 5lb

See you this weekend. Xox.

08/03/2026

🚨 Pastry Update

Well... we got you hooked on Lobo. 🥲

After an incredible year together, Lobo Bakery is taking a step back from wholesale to regroup and focus exclusively on their farmers market baking.

If you’ve had one of their pastries at Naomi Joe, you already know how special they are. Their laminated pastries are some of the best around, and they’ve been a huge part of our café experience.

Our final Lobo delivery will be Thursday, August 6, so be sure to stop by and enjoy them while you still can.

At the moment, we haven’t found a bakery that can directly replace what Lobo brought to our pastry case. We’ll be exploring some new ideas over the coming weeks, and we’ll keep you posted as things evolve.

To everyone at Lobo, thank you for keeping our pastry case stocked with beautiful, delicious pastries over the past year. It’s been an absolute pleasure working with you.

And once they’re gone from our case, please go show them some love at the farmers markets they attend. ❤️

08/01/2026

Watermelon Crush Mojito 🍉🌿

Our signature Watermelon Crush espresso, floated over sparkling mojito water and finished with a dried lime wheel.

My favorite way to order it? Upgrade the espresso to Watermelon Gummy. Of course. 💅

The last time we had coffee like this was two years ago, and we’re already about halfway through our supply.

’Tis the season.

Come enjoy it while it’s here.

Thank you, Tacoma. ❤️

07/24/2026

New drinks, new espressos, have you tried them?

See you this weekend 💕

07/19/2026

Spring 2024 → Spring 2026

Doin’ Time.

The biggest bottleneck at Naomi Joe has never really been coffee.

It’s been time.

Every stage of this business has been a balancing act between the hours available in a day and the dollars available to solve the next problem.

A couple of years ago, I stumbled across this Giesen W15. After seeing it in person, I realized it was one of the earliest Giesen roasters imported into the United States.

It had made its way through an auction without finding a buyer before eventually ending up on Facebook Marketplace for a fraction of what it was worth.

I didn’t really have the money. I definitely didn’t have enough work for a machine this size.

But I couldn’t shake the feeling that it represented where I hoped Naomi Joe would be someday.

So I figured it out.

For the last couple of years, it sat waiting.

Not because it didn’t work.

Because we weren’t ready.

I’ve spent the last two years trying to earn enough work to justify turning this machine on for more than a few hours at a time.

This machine was a bet on a future I hoped I’d grow into.

Most coffee companies don’t start on a 1 kg roaster. In fact, if someone asked me for advice today, I’d probably tell them not to.

But sometimes your only option is also the one that leads you to the next chapter.

For everyone who’s ever wondered why I kept roasting on such a small machine...

This is why.

I wasn’t trying to stay small.

I was trying to grow into something bigger without skipping any steps.

This W15 is still considered a small production roaster by industry standards.

It took two years for the numbers to catch up.

Turns out...

It was worth the wait.

XOX,
Kyle

Address

Tacoma, WA

Opening Hours

Monday	8am - 5pm
Tuesday	8am - 5pm
Wednesday	8am - 5pm
Thursday	8am - 5pm
Friday	8am - 5pm
Saturday	8am - 5pm
Sunday	8am - 5pm

Telephone

+12535271131

Website

https://naomijoecoffee.com/

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