UPSTREAM MUSIC GROUP , INC / JOEY CARVELLO Pres /Owner
Strategic Consultant / QB Radio Promotion
UMG facilitates and / or embellishes the coordination and the harvesting of Radio Airplay for Independent Labels , Writers /Producers , Artists and Managers. Here’s what we can and do :
If a Manager or Artist needs to “jumpstart” a record at Radio in order to motivate the Label they are signed
to to prioritize the Record / Act at Rhythmic / Top 40 / Rock or Alternative Radio UMG will lay out a roadmap of Radio Stations that are within the format and most likely to have a positive response and will consider working the Record into a category for airplay. Once the list of Phase 1 targets are identified UMG will use its credible influence and Radio Promoter contacts to get the Record enough Airplay in order to read the Records potential . If the Phase 1 airplay returns signs of “hit potential “ a Phase 2 will be executed which will be a more “aggressive “ Radio Promotion campaign. Should an Artist / Manager or Investor has an unsigned Artist and wants to get a Label deal or increase the value of a Record / Artist UMG will put together a similar campaign as described above . We always consult our clients with their best interest in mind. JOEY CARVELLO
This native Bostonian is one of the true game changers in Record Promotion . In
1989 the CEO /President of Atlantic Records hired Joey as Sr Director of Dance Music. Doug gave Joey the tools he needed to “ break some records without guitars in them “. Joey did in a big way his Atlantic promotion discography includes ,
#1 DANCE RECORD / MULTI PLATINUM
ROBIN S “SHOW ME LOVE “
#1 DANCE MUSIC / GOLD and Licensed in the US
BINGO BOYS “ HOW TO DANCE”
#1 DANCE / SALES
EN VOGUE “HOLD ON “
Joey had the foresight to sign MARC ANTHONY in 1991 . Louie Vega and Marc collaborated on the classic single “ RIDE ON THE RHYTHM “
In 2001 Joey was presented with the opportunity to show his “right stuff” when TVT Owner Steve Gottlieb brought Joey in as VP of Promotion. Needless to say Joey’s performance at TVT is what legends are made of. Under Joey’s leadership TVT broke every record for an Independent Label . By executing Joey’s unique Radio Promotion approach TVT harvested over 2.5 million total plays . TVT broke the album sales for an Independent , over 3 million sold !!! Joey lead his Staff in “breaking “ the following multi Platinum Acts including eventual “superstars”. PITBULL , LIL JON and THE YING YANG TWINS . The monumental and competitive success by TVT was the subject of numerous Major Label Promotion and Sales Meetings. In 2006 Joey left TVT to start UPSTREAM MUSIC GROUP. Joey continues to work with LIL JON and PITBULL. Additional clients have been and *are Upstart and Independent Labels , UNIVERSAL RECORDS , ATLANTIC SPECIAL OPS , WARNER BROS, * Superstar Producers , Michael “Smurf” Croombs, *DANJA and Superstar CEE LO GREEN. UPSTREAM’S associated Alternative and Rock Marketing and Radio Promotion Company is LAND SHARK PROMOTION. LAND SHARK clients include ,
CHICKEN FOOT , FIVE FINGER DEATH PUNCH , THE DIRTY HEADS , RUSH and SMASHING PUMPKINS. Joey continues to consult CARVELLO MUSIC MANAGEMENT . CMM represents every Major / Indie Label as a Music Consultant in MEMPHIS , GAINESVILLE , ALBANY and MIINNEAPOLIS . Joey is Executive Producer and Partner of UPSTREAM / STRICTLY RHYTHM which is a World Wide Independent Label under the Strictly Rhythm umbrella .
