07/17/2026
Why No Sugar?
“You’ll never make it using ingredients like these. You’ll definitely go bankrupt.”
I have to admit, that thought crossed my mind many times—especially when I compared the cost of the ingredients used by most restaurants and cafés with the ones I wanted to build our menu around.
Real eggs. Real butter. Premium extra virgin olive oil. Only natural, carefully selected sweeteners. Real chocolate. Organic ingredients. Grass-fed beef from pasture-raised cattle, raised without antibiotics or added hormones.
Then I reminded myself why we started Black Fodder in the first place.
Because, as customers, we were too often disappointed. We know what real food tastes like.
We know what a cheesecake made with real cheese, butter, and cream should taste like. We know the difference between high-quality extra virgin olive oil and cheap oils used over and over again. We know quality comes at a cost.
We know what soup tastes like when it’s filled with fresh vegetables and quality meat instead of being thickened with flour. We know the difference between food made fresh and food repeatedly reheated in a microwave.
Real cooking belongs with real ingredients.
That’s why we refused to take shortcuts.
We never wanted to build our menu around the cheapest substitutes, artificial flavors, thickeners, or flavor enhancers.
We wanted to create a place where we would genuinely love to eat ourselves.
Because we believe great food begins with better ingredients.
To your health!
