04/16/2026
A few weeks ago, a small group from our team traveled to Shizuoka to spend time with our partner farmer, Hattori-san, and his team.
Together, we planted young tencha saplings, plants that will take five years before becoming first-harvest matcha.
It was our first time being part of the process this early, and it shifted something in us. Placing each sapling by hand and understanding the patience and care required before a single cup is whisked felt deeply humbling.
Over two days, we planted 1,000 saplings. When mature, each will yield just ~50g of matcha per year. A reminder of how precious this ingredient truly is.
At a time when matcha is being consumed more than ever, it felt grounding to reconnect with its origin, the land, the seasons, and the farmers behind it.
We’ll return each year to care for this land and witness its growth over time. A long-term commitment and a reflection of how we think about everything we build.
This is farm-to-whisk™.
With gratitude,
Hannah
