04/30/2026
Uji is the most prized Matcha growing region in Japan. Unfortunately, it’s also the most misrepresented.
Due to historical reasons, to be called “Uji tea” does not require that the tea be grown in Uji — only that it’s be packaged there.
Where this becomes problematic is with marketing seen across the industry: material presented as being grow in the soil of Uji — when its’ only been packed there.
In fact, only 0.04% of all Japanese tea is actually grown in Uji. That’s right — zero percent.
Ooika deeply believes in authentic sourcing transparency, and clear labeling. Ooika is thrilled to work with more Tencha growers located in Uji than, perhaps, any other Western Matcha company.
Experience authentic Uji Matcha, grown in Uji, not just packaged there.
