Hidden Grounds Coffee

Hidden Grounds Coffee Specialty Coffee and real chai, made the traditional way with spices from their home countries. Check out our classic and new chai choices, including non-dairy.
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Enjoy the deep flavors and learn about the culture behind each cup. You know that friend of yours that has the crazy idea? The one that complains about their day job and spends their time Googling artsy pictures of new businesses. The one that tweets about this amazing party they’re at but they still feel sad and alone. We’re not those friends. We had an idea, signed a lease, pulled the trigger. I

n comes a building with “hidden” retail space just begging for greatness, and a landlord willing to give a break to two bright-eyed kids who were freshly unemployed. Thus Hidden Grounds was born. What you see today is a testament to countless hours of research, hard work, and hope. The best part of Hidden Grounds is that it’s a team success. A mother in India sends us the spices for our Masala Chai, a close friend named the business, and another gave us the recipe for our body cleanse juice. Oh and the coffee? Purchased from the finest sources we could find and freshly ground every morning. Espresso is religiously brewed for 26 seconds to capture deep flavor and full body. There’s a good reason we were voted as one of the Best Coffee Shops in Central New Jersey. Cream cheese mixes are handmade, produce is hand selected, and all of our signature sandwiches are made to order by hand only after you order it. Our Bagel Sandwiches and Masala Chai are uniquely designed to perfection. Our gluten free items are a must try! At Hidden Grounds we put ourselves into the shop. We learn your drink, know your story, and are happy to see you every time you visit.

Do us a favor today: support anything local.These were the scenes from yesterday’s storm. We were probably among the luc...
07/19/2026

Do us a favor today: support anything local.

These were the scenes from yesterday’s storm. We were probably among the lucky ones, getting through it with only a few dents and scratches. Other businesses were hit much harder.

Our local favorites:

Torico Ice Cream
Bouquets & Baskets
Bagel Nosh New Brunswick
Little City Books
Departed Soles Brewing Co.
Brooklyn Cupcake™

We are here if you need us.

07/17/2026

POV: The milk knows the camera is rolling

07/16/2026
07/14/2026

Every pastry has a story, and this one started with a simple idea: bring a taste of spring to the pastry case.

Every version should probably…
07/12/2026

Every version should probably…

07/10/2026

Chai. Live music. Great Vibes.
—••—
Join us at our Williamsburg café for an intimate live performance featuring local artist, Anjali . Come for your favorite drink, stay for the vibes. Stop by Saturday July 18th to join in on the fun ✨
—••—
📍400 Union Ave, Brooklyn

We love seeing people create something truly their own—concepts, flavors, and experiences shaped by culture, ethnicity, ...
07/10/2026

We love seeing people create something truly their own—concepts, flavors, and experiences shaped by culture, ethnicity, family traditions, and personal history.

Behind so many of these ideas is something deeper: nostalgia, muscle memory, the food you grew up with, the aromas that remind you of home, and the traditions passed down without ever needing to be written down.

Throughout our lives, we’ve had the privilege of walking into so many different versions of home—Italian homes, Indian homes, Mexican homes, Colombian homes, Pakistani Homes, Chinese Homes, Filipino Homes, Turkish Homes, Egyptian Homes, Brazilian homes, African homes, and so many others.

They may all smell different.
They may look different.
The colors, languages, flavors, traditions, and people may all be different.

But when there is love, they all feel like home.

Hidden Grounds has always felt connected to more than one culture because that has always been our lived experience. We were never shaped by just one influence, one flavor, or one story.

We are a reflection of every home that welcomed us, every culture that inspired us, and every flavor that made us feel something familiar.

And we love seeing others build from that same place.
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📍Hidden Grounds Roastery

07/10/2026

The weekend is almost here… and you know what’s calling. ☕️

A cozy morning, a little extra time to slow down, and your favorite Cinnamon Bun Brew or Toasted Marshmallow Brew waiting for you.

Start the weekend the Hidden Grounds way. 💛

07/09/2026

Did we ever mention we have BIG cookies?

07/08/2026

Some things are worth waiting for ☕

☕️

07/07/2026
07/06/2026

This is the drink MORE people need to try at Hidden...

07/03/2026

Our coffee hasn't been around for 250 years, but a lot of our hands have still held our cups over the years.

🇺🇸💥🇺🇸

07/02/2026

It's going to be a scorcher of the next few days ☀️ 🔥.

A New Orleans cold brew might be what you need to cool off ❄️

☀️

07/01/2026

From Barista to one of the key figures behind all of our pastries. We're beyond grateful for everything Brianna brings to Hidden Grounds and couldn't be happier to have her leading the way.

06/30/2026

Your coffee order just got a little sweeter 🤎☕️
Cinnamon Bun Brew and Toasted Marshmallow Brew are here for the cozy moments.

Can you guess which one is present in the video 👀

06/29/2026

That 🍪 in the morning just hits a little different 💛

Always 🌈
06/28/2026

Always 🌈

06/26/2026

A new pastry doesn't just appear overnight.

Here's a little look at the process behind our pastries 👀

06/25/2026

Long before it reaches the counter, there’s a story being made 🤎

Early mornings and a passion for sweets. That’s the heart behind our Pistachio Cardamom Bun. Made fresh so you can enjoy a little moment of comfort with your coffee ☕️

06/24/2026

Do you have a memorable moment? Bhargavi does! And she likes to sing too 😅

You know our baristas, but you might not know the team behind the pastries you enjoy day after day. 🤎This post is dedica...
06/23/2026

You know our baristas, but you might not know the team behind the pastries you enjoy day after day. 🤎

This post is dedicated to the heart behind Hidden Grounds, our incredible baking team. A little glimpse into the passion, creativity, and hard work that goes into making every pastry we serve as delicious as it can be.

We’re so grateful for the hands behind the scenes that help make every visit a little sweeter. 🥐✨

Address

700 Garden Street
Hoboken, NJ
07030

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