Don's Sign

Don's Sign A beacon of art to all that traveled by it.

A site dedicated to the iconic Don's swordfish sign that proudly stood on Pacific Coast Highway in Sunset Beach, Ca for over 60 years as Sam's Seafood and Don the Beachcomber.

The Sam’s letters are done ! Time for some lighting! See Sam’s on the other side!
07/19/2026

The Sam’s letters are done ! Time for some lighting! See Sam’s on the other side!

Did you know The Dagger Bar at Don the Beachcomber, Sunset Beach was the location of a KFC commercial starring George Ha...
07/10/2026

Did you know The Dagger Bar at Don the Beachcomber, Sunset Beach was the location of a KFC commercial starring George Hamilton in 2016? Give special notice to the Puffer Chickens and Chicken Tiki in the film. Check it out on our YouTube page.
https://www.youtube.com/watch?v=m1K0orht-60

Recreational Tiki Vehicle…..
07/07/2026

Recreational Tiki Vehicle…..

07/05/2026
07/01/2026

Don't forget to check out our latest mini-doc on the sign's restoration plan featuring Industrial-Neon artist, Jeff Meyers! https://youtu.be/D1TYxNYRomI

At some point in time the bill on the swordfish broke off as you can see in the photo. We wondered why the internal brac...
06/30/2026

At some point in time the bill on the swordfish broke off as you can see in the photo. We wondered why the internal bracing looked a little weird in that area. Now we know why.
Does anyone remember when this happened?

06/29/2026

In case you missed it, The official Don's Ohana 2 recap is available to watch on our YouTube channel! https://youtu.be/WlXqtKcqFaU

Address

Highland, CA
90630

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