09/03/2026
WALMART IS MOVING INTO DUNKIN DELIVERY — GOOD NEWS FOR DUNKIN FRANCHISEES?
Dunkin customers are about to have another way to get their coffee and food delivered — through Walmart.
Walmart announced that customers will be able to order Dunkin through the Walmart app and Walmart.com, putting Walmart more directly into competition with established restaurant-delivery services such as DoorDash and Uber Eats.
The program is beginning with approximately 150 Dunkin locations located inside Walmart stores, with plans to eventually expand availability to the majority of Dunkin’s roughly 10,000 U.S. locations outside Walmart stores.
For Dunkin, that’s potentially a very large new digital sales channel.
But for franchisees, the more interesting question may be:
Is this actually good business?
A new ordering platform can expose Dunkin to Walmart’s enormous customer base and potentially generate incremental transactions.
But the economics will matter.
Here are some of the questions we’d like to hear franchisees discuss:
☕ WHAT WILL WALMART CHARGE?
Delivery commissions and other fees can substantially affect the profitability of off-premise restaurant sales.
How will Walmart’s economics compare with DoorDash, Uber Eats and Dunkin’s existing delivery arrangements?
☕ WHO OWNS THE CUSTOMER?
Customer data has become increasingly valuable to restaurant brands.
If someone orders Dunkin through Walmart, who controls the customer relationship and purchasing data — Walmart, Dunkin, the franchisee, or some combination?
☕ ARE THESE REALLY NEW SALES?
This may be the most important question.
If Walmart brings Dunkin orders from people who otherwise wouldn’t have ordered, that’s potentially valuable incremental business.
But if customers simply move an order they would have placed through the Dunkin app, DoorDash or Uber Eats over to Walmart, the benefit is less obvious.
☕ HOW WILL IT WORK INSIDE THE RESTAURANT?
Every additional ordering channel has operational consequences.
Will Walmart orders flow seamlessly into existing Dunkin systems?
How will stores handle them during the morning rush?
And will franchisees need additional equipment, procedures or employee training?
☕ WHAT ABOUT DUNKIN REWARDS?
Dunkin has invested heavily in its loyalty program and direct digital relationship with customers.
Will customers ordering through Walmart receive Dunkin Rewards points and benefits?
If not, will Walmart delivery compete with Dunkin’s effort to keep customers ordering directly through its own app?
☕ DO FRANCHISEES HAVE A CHOICE?
Another important question is whether individual franchisees can decide whether participating in Walmart delivery makes economic sense for their stores — or whether participation will ultimately become part of the broader Dunkin delivery system.
THE BIGGER PICTURE
This could turn out to be much more than another delivery option.
Walmart has an enormous digital customer base and its own expanding delivery infrastructure. If Walmart can successfully become an ordering and delivery platform for restaurants, Dunkin could be one of the earliest major beneficiaries.
For franchisees, however, more sales don’t automatically mean more profits.
The real test will be whether Walmart produces genuinely incremental transactions at economics that work for the restaurant operator.
DUNKIN FRANCHISEES AND CUSTOMERS — WHAT DO YOU THINK?
Would you order Dunkin through Walmart instead of DoorDash, Uber Eats or the Dunkin app?
And for the franchisees in DunkinWorld:
Do you see Walmart as an important new source of customers — or simply another third-party platform taking a piece of an order you might have received anyway?
Let’s hear what you think.
DunkinWorld