07/17/2026
You don’t have a pricing problem. You have a positioning problem.
When customers compare your work to Sam’s Club, Publix, or another baker offering lower prices, it is rarely about the desserts themselves.
It is about perception.
People compare prices when they perceive the experience to be the same.
The truth is, you were never meant to compete on price.
Big box stores sell products.
You create moments.
You create memories.
You create the feeling people remember long after the last dessert has been enjoyed.
The moment you stop selling desserts and start selling experiences, everything changes.
Because luxury is not created through pricing.
It is created through perception.
✨ Create something they could never compare.