Wizard of Ads Partners

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Wizard of Ads Partners The Wizard of Ads Partners help turn small businesses into big businesses. With 1320+ years of collective experience under Roy Williams, they know a few things.

AI has no idea how many billboards, radio ads, or TV ads anybody is running. That's huge.
10/16/2026

AI has no idea how many billboards, radio ads, or TV ads anybody is running. That's huge.

“Do you use AI?” That’s the question I hear over and over again, but if you say “No,” you are somehow not with it. You’re not one of the cool kids. You obviously don’t know what’s happening. You’re inefficient and outdated. The reality is, I use AI every day. So the answer is, “Y...

I get that call every time the economy wobbles: "Should we pause the ads for a while?"
10/15/2026

I get that call every time the economy wobbles: "Should we pause the ads for a while?"

In the summer of 2011, with the housing bust still fresh, a trade magazine asked HVAC contractors how they had come through it. Frank Detmer of Detmer & Sons said his company refused to cut two things during those years: advertising and employee training. Consider how easy the other choice would hav...

You can't make someone want a furnace. You can only be the first in line when they do if you prepare correctly.
10/15/2026

You can't make someone want a furnace. You can only be the first in line when they do if you prepare correctly.

Watch above or read below. Somewhere in the back of your operation, there's supposed to be a machine. You plug it in. It hums. Out come the customers, like a gumball machine, but for people who need a new water heater. That machine doesn't exist. In Episode 36 of Advertising in America, Ryan Chute,....

You can't get there quickly, or with ads that sound like ads.
10/15/2026

You can't get there quickly, or with ads that sound like ads.

You lose to competitors because you never made the customer feel sure enough to skip comparing you to others. Maybe they saw three websites and asked a neighbor, then just Googled "best plumber near me" and clicked whoever showed up first. They just didn’t know you were good enough. But you were a...

Your brain knows this is fiction. But you also feel like this is amazing; Jameson's cool.
10/13/2026

Your brain knows this is fiction. But you also feel like this is amazing; Jameson's cool.

Watch above or read below. Matthew Burns: Daniel, I'm not going to show this ad. We're only going to do one ad today, guys. Hold on a little bit. I want to show you the ad. It's really, really good. And it's another Irish wh***ey. Did the Scotts not do anything real awesome? I

Dad subscribed to “Work hard, play hard." And in his words, I'm not lazy. Not untrue. But that opens up its own possibil...
10/12/2026

Dad subscribed to “Work hard, play hard." And in his words, I'm not lazy. Not untrue. But that opens up its own possibilities.

Dad would drive home from his midnight shift and wake my brother and me up to go waterskiing by saying, “Boys, the water’s like glass. Let’s go.” Bleary-eyed, we’d pull on our swim trunks and a T-shirt, slip into our sandals, and meet Dad in the driveway,

If you're just throwing BS into the chatbot, you're gonna get BS back.
10/12/2026

If you're just throwing BS into the chatbot, you're gonna get BS back.

  Watch above or read below. Dennis Collins: AI can help with a lot of things, right? So today we're gonna be honest about where you are. The question isn't getting any softer. It's

How much of your marketing is reacting at last call, and how much is spent proactively winning hearts before anyone’s lo...
10/08/2026

How much of your marketing is reacting at last call, and how much is spent proactively winning hearts before anyone’s looking?

The lights come on at 1:55 at the bar down the street. A crowd of hopefuls is scanning the room, lowering their standards by the minute, desperate to go home with somebody. That's how most business owners market themselves. They’re doing Reactive Marketing as my partner Stephen Semple calls

If the problem is booking, dispatch, close rate, or job value, more leads may only make the leak bigger.
10/08/2026

If the problem is booking, dispatch, close rate, or job value, more leads may only make the leak bigger.

The fastest way to waste your marketing money is to buy more leads before you know what happened to the ones you already had. If revenue is down, that does not always mean demand is down. It may mean the same number of opportunities are producing less money than they did last year. For an HVAC

They originally wanted to send meat skyward for falcons. But then they saw hidden potential for countless iconic toys. ...
10/07/2026

They originally wanted to send meat skyward for falcons. But then they saw hidden potential for countless iconic toys.

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16221 Crystal Hills Drive
Austin, TX
78737

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+15122227950

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