Wizard of Ads Partners

Wizard of Ads Partners The Wizard of Ads Partners help turn small businesses into big businesses. With 1320+ years of collective experience under Roy Williams, they know a few things.

With real process, winning stops feeling like luck and losing stops feeling like doom.
07/16/2026

With real process, winning stops feeling like luck and losing stops feeling like doom.

Listen above or read the transcript below. Dennis Collins: What I like about this, these are honest conversations. These are conversations meant for business owners and business founders. And the goal of these honest conversations is for you to make better decisions. We're here. It's Paul, it's Leah...

The reaction our brain has to a really well-written character is the same as talking to someone in real life.
07/14/2026

The reaction our brain has to a really well-written character is the same as talking to someone in real life.

Watch above or read below. Matthew Burns: Okay. We're back again with Leah. Thank you so much. Leah, off camera, you said this thing, what changes you? And then you stopped. You didn't say anything else. I'm like, okay, what do you mean, what changes me? You said, no, no, push the record button.

Nobody gets bonus points for clearing the basic bar, but most ads are celebrating mere table stakes.
07/13/2026

Nobody gets bonus points for clearing the basic bar, but most ads are celebrating mere table stakes.

Every networking group has a Bob. At least one. “Hi, I’m Bob with Bob’s Air Conditioning. We repair and install air conditioners from Denver to Cheyenne. We care, and we do the job right.” Then the plumber says the same thing in plumbing language. Then the roofer says the

McDonald’s had bravery on this that if people didn’t figure it out, someone would tell them.
07/10/2026

McDonald’s had bravery on this that if people didn’t figure it out, someone would tell them.

Watch above or read below. Matthew Burns: I get random texts of random ads and sometimes it's just even pieces of ads. And I received this one, which is awesome by the way. So I'm glad you sent it to me. And right away I was like... Listen, it is awesome. At the time

When everyone’s post, flyer, or van wrap has the same AI generated feel, it becomes a problem.
07/09/2026

When everyone’s post, flyer, or van wrap has the same AI generated feel, it becomes a problem.

“I’ve got ChatGPT to do some designs for my wrap, and I’d like you to use them on my Van”. “I’ve taken your design and run it through ChatGPT to see if it could be improved, and I like what it has produced”. Not a day goes by without a few customers insisting that we use their

You can have that massive vision, but you must start with something smaller.
07/07/2026

You can have that massive vision, but you must start with something smaller.

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AI can emulate the habits of greats. But does it say what they would have said? Does it move you?
07/07/2026

AI can emulate the habits of greats. But does it say what they would have said? Does it move you?

Dear Reader, Every writer hits a crossroads. You sit there staring at the page — pen in hand, coffee gone cold — wondering why the words feel heavy. You know the topic. You know the audience. You even know the “right” structure. But nothing connects. And that’s when you realize something u...

The real problem is almost never that you're spending too little.
07/06/2026

The real problem is almost never that you're spending too little.

Your budget went up, but somehow your leads went down. Every ad provider has a different excuse for why, but the real problem is almost never that you're spending too little. Let's talk about what's actually happening. A lot of business owners think spending more means reaching more people, but unfo...

Stepping in to fix sales problems carries a permanent cost.
07/02/2026

Stepping in to fix sales problems carries a permanent cost.

Watch above or read below. In this episode of Connect and Convert, the "Three Musketeers" — Leah Bumphrey, Paul Boomer, and Dennis Collins — dive into the raw, unspoken "confessions" of business founders and owners. With over a century of combined experience, they explore the real stories and pr...

People are becoming more skeptical of review systems.
06/30/2026

People are becoming more skeptical of review systems.

Watch above or read below. Matthew Burns: I'm going to rush into this one because this is a big topic. It's a big topic. And Gary and I both feel very passionately about this. So I want to ask this question to everybody. We just had this experience with a client, and we've had

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