Cod opened its first UK outlet near London, the company has expanded by franchising the business in the UK. This steady expansion has led the company to its current size, and has succeeded in providing a solid base from which the franchise operation can now be further developed. The company has typical American fast food systems as standards with equipment designed by US companies and available on
a worldwide basis. However, the roots of the company lie in the British quality end of the fast food industry and are based on Mr. Cod’s special Fish and Chips with the added bonus of Mr Cod’s famous chicken products.