Deadly Sin Coffee Co

19/09/2026

Some animals get kept as pets. Others get sponsored because they remind you exactly who you are.

Meet Pari — the kārearea (native NZ falcon) we’ve backed for three years running at the Kārearea Falcon Trust in Marlborough. He’s the reason our double-headed tee exists.

Pari hatched in 2018 at Wingspan in Rotorua, to parents Aroha and Hamden. He arrived at the Trust that December with a brother, who was later released into the wild at Yealands Vineyards — free, exactly where he was built to be. Pari stayed. Because a lot of the resident females at the Trust carry injuries that mean they’ll never fly free again, and healthy males like him are what keeps the breeding programme — and the wild population — alive.

In 2019 he was paired with resident female Jenny. Together they bred chicks that went on to be released into the wild.

Back the predator. 🦅

16/08/2026

Strong coffee, loud engines, fuel for the ride 💀
Deadly Sin Coffee Co

10/08/2026

Ink. Coffee. Life. On your own terms.

03/08/2026

Try the demonic coffee that Deborah can’t stop raving about! 💀

23/07/2026

💀 CUSTOMER SPOTLIGHT: HARRIET 💀

She’s swapped Kiwi soil for Glasgow, Scotland…but not her coffee.

12 years putting permanent art on people who trust her with a needle. That’s not a job for the soft.

Doesn’t matter how many kilometres away she is, Harriet’s still starting her day the DSC way.

Once part of the crew, always part of the crew.

Wear your sins. ☠️

23/07/2026

Consider this your warning label. ⚠️

20/06/2026

Just built different.

14/06/2026

30/05/2026

3:00AM.

Most people are asleep.

is already chasing another rep.

While the world hits snooze, she’s hitting the gym, fueled by discipline, muscle goals, and Deadly Sin Coffee caffeine.

No shortcuts.
No excuses.
Just caffeine and consistency.

Respect. ☠️💪

DeadlySinCrew

21/05/2026

Meet the DSC Beast.

Our horned grinder demon responsible for hand cranking the industrial strength caffeine chaos behind every bag of Deadly Sin Coffee fueling legends across New Zealand.

Buried deep beneath the underground grinder pits, The Beast spends every waking second violently grinding brutally strong DSC coffee through clouds of smoke, metal dust, and roasted bean ash so our customers can survive another day in the wild.

Its grinder never stops turning.
Its glowing eyes burn through the darkness.
And weak coffee does not survive in its presence.

This is not café fuel.
This is survival fuel for people running entirely on rage, bad decisions, and dangerously strong brews.

Now our DSC Beast has clawed its way out of the underworld and onto the new DEADLY SIN COFFEE BEAST tee.

Illustration by the legendary