16/06/2022
๐ฅTHE WEATHER CHANGES, SO DO BARBECUES๐ฅ.
๐ฅต We filled the Paris metro with this message because in the face of the heat waves that are affecting all of southern Europe and the rest of the world, it is important to put the focus on REAL SOLUTIONS.
๐ฑ If the climate is changing, so must meat. The consumption of animal products is responsible for almost 18% of the global carbon footprint and switching to a plant-based diet would reduce this figure by 73%. This is not an alarmist message, nor a product to be sold through these posters, it is one of the simplest and most effective solutions to curb the climate crisis.
๐ If you're having a bbq this weekend, grill meat without having to grill the planet ๐๐