26/05/2024
Hi!
For quite sometime now, the famous Makaibari tea estate had rebranded its packaging and was selling tea, which I particularly wasn't much fond of. After the estate was sold out, the quality of tea that they were seeking under the 'Apoorva' branding didn't appeal to me.
Yesterday, in my local grocery store, I got to see this mini pouch. Makaibari Broken Orange Pekoe - 20 gms - INR 20. Fair enough. I got one for tasting.
Before opening the packet, the first thing I do, is to read the instructions - in detail. Because, different teas behave differently to water temperature, stepping time and also the quantity of tea leaves used. It is the responsibility of the manufacturer to guide the customer to brew the perfect cup.
Alas! Just go through the second image. They have randomly printed the steps, without maintaining the sequence. You get to have the tea in step 3 and in step 4 you steep it for 3-5 minutes.
Come on ! I'm sure you can do better. Just checking the prints before mass-production could have done it. You got an already-sorted business. You got a legacy. And this is how careful you are with it. A legacy is heavy and you need to have enough strength to carry it, leave alone glorifying it for the future generations.
And yes, today I realize how important it is to maintain this page.
And if you have completed reading this, How are you? Hope you are doing well.