22/03/2026
THANK YOU TO OUR SPONSOR FOR THE SUPPORT!!
*Hong Kong Cup Tasters 2026*
Introduction to Fullerton Merchant :
Fullerton Merchant Holdings Co., Ltd. has been supporting local coffee roasters for over 13 years. We are one of the few green coffee bean importers based in Hong Kong.
We focus on direct sourcing from origins, especially Brazil, Colombia, Ethiopia and Asia. Our wholesale and retail business covers commercial, specialty and auction-grade coffee. We are also expanding into Southeast Asia.
Our clients include large coffee brands, small and medium roasters, and independent coffee shops. We have warehouses and partners in Hong Kong, mainland China, South Korea, Malaysia and other regions.
We work with major exporters worldwide to provide high-quality certified green beans, supporting sustainability and environmental protection. Through transparent trade, we help improve farmers’ lives and working conditions.
We build long-term relationships with customers by communicating openly, sharing knowledge and understanding their needs. We offer a safe, stable coffee trading platform with cost efficiency, timely delivery and consistent quality.
富樂墩商業控股有限公司（下稱Fullerton）陪伴本地大小咖啡烘焙商成長，不知不覺已走過第13個年頭，是少數以香港為基地的咖啡生豆進口供應商。Fullerton的核心營運理念以產地直採為核心，當中以巴西、哥倫比亞、埃塞俄比亞及亞洲產區的咖啡豆最受業界認可。業務版圖亦不斷拓展，從早期集中經營商業級咖啡豆，逐步覆蓋精品級咖啡豆乃至高端競標系列，同時成功將業務延伸至東南亞市場。客戶群體廣泛，涵蓋大型咖啡品牌生產商、中小型烘焙商，以及自家烘焙咖啡館；並在香港、內地、韓國、馬來西亞等地設立倉存據點及合營伙伴，確保供應鏈高效便捷。
我們涉足的咖啡種植產區及豆種種類每年穩步遞增，同時與全球各大生豆出口商建立長期良好的合作關係，不僅能為客戶提供高品質咖啡生豆，更透過採購各類獲得認證的咖啡豆，積極踐行可持續發展與環境保護理念。
Fullerton堅持以高透明度的貿易模式，助力改善咖啡農民的生活質量與作業條件；並透過開放溝通、知識交流、優質服務及深度洞察客戶需求，與客戶締結長期穩固的合作關係，最終以成本效益、時間效率及質量導向為核心，為客戶搭建安全、穩定、可靠的咖啡貿易平台。
