Pirata Group

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Pirata Group We make everyday restaurants for the people

🏴‍☠️It has always been one of our dearest ambitions to enable our people to grow and create new opportunities wherever p...
05/10/2026

🏴‍☠️It has always been one of our dearest ambitions to enable our people to grow and create new opportunities wherever possible.

Since opening its doors in 2019, Honjo has delivered exceptional contemporary Japanese dining experiences - inspiring memorable collaborations, collecting awards, hosting extraordinary events, and shaping unforgettable moments for our guests along the way.

We have come to recognise that Honjo is ready for its next phase of growth outside the Pirata Group umbrella. The brand is ready to thrive with complete creative independence.

Thus, it is our absolute pleasure to announce that Executive Chef Kyle Lee Kyle Lee 이경열 will be taking over as Chef-Owner of Honjo, leading the brand independently alongside the passionate team who remains by his side.

🤖A message from Chef Kyle:
“Honjo has always been about creating unforgettable moments for our guests. I am thrilled to lead this next chapter alongside our wonderful team, bringing fresh energy, bold flavours, and pure joy to every occasion.”

Please follow Honjo for all future news, updates, and reservations.

🥮Mid-Autumn is all about bringing the people you love together over good food and good vibes. This 25 - 27 September, le...
21/09/2026

🥮Mid-Autumn is all about bringing the people you love together over good food and good vibes. This 25 - 27 September, leave the cooking to our fun-loving Pirates. Enjoy 🤩KIDS EAT FREE across our restaurants - for every adult set meal ordered, one child under 10 years old eats free from the kids' menu! Beat the holiday crowds, gather the gang, and celebrate in comfort with us.

👉 BOOK NOW via the

📌Live from 25 - 27 Sep all day. One (1) free kids' meal per adult set meal. Not valid with other discounts, offers or Restaurant Week menus. Available in:
🍝
🍕 .hk
🐖
🦞

What happens when Hong Kong’s favourite neighbourhood pasta bar Pici teams up with the champion of Culinary Class Wars, ...
30/06/2026

What happens when Hong Kong’s favourite neighbourhood pasta bar Pici teams up with the champion of Culinary Class Wars, 나폴리 맛피아?

You get the collaboration of the summer! 🔥 Our flagship brand Pici’s 10th Anniversary kick-off was truly one for the books. We packed the weekend with flour, fun, and non-stop energy -from hands-on pasta workshops and exclusive merch drops, to himself gracing our stage.

We raised an Aperol Spritz to 10 incredible years of Pici. From our humble beginnings in Wan Chai to opening our brand-new 10th location in Yuen Long, it’s been an unforgettable ride! We capped off the night the only way we knew how... with heartfelt thank-you’s, an epic VIP party, and a GIANT 1 metre wide tiramisu!😱

Thank you, 나폴리 맛피아, and thank you, Hong Kong. Here’s to the next decade.

This milestone wouldn’t have been possible without our incredible team, our pasta-loving community, and the amazing partners who brought Pici Market to life. ❤️

✨ Presenting Partner
FWD Insurance 

🍹Official Beverage
Aperol Spritz through Jebsen W**e & Spirits

🌾 Official Culinary Partner
Molino Paolo Mariani through Inalca F&B Bright View

🥈Silver Sponsors
Amorosso, Beyond Plastic, Bravo Culinary Solutions, foodpanda, Gelato Lab, Simply Fresh, and Zaccagnini W**ery

🥉Bronze Sponsors
ASC Fine W**es, Banfi, Bakehouse, Classic Fine Foods, and Michele Chiarlo W**ery

 

If this HK heatwave wasn’t enough of a sign, summer has officially kicked off! ☀️ Our June calendar is so jam-packed we’...
05/06/2026

If this HK heatwave wasn’t enough of a sign, summer has officially kicked off! ☀️ Our June calendar is so jam-packed we’ve had to cover the fridge in post-its and polaroids just to keep track.

👀Here’s what’s on the menu this month:

🗓️ The June Must-Dos:
🍝 | New Pasta Shape Series (until 30 June)
🍕 .hk | Make Your Own Pizza (extended until 30 June)
🐷 | Pork-tastic Special Menu (extended until 30 June)
🎉 x | Pici 10th Anniversary Market at PMQ (27 June)

👨‍👩‍👧‍👦 For the Family (19 - 20 June):
Kids Eat Free! One child (under 10) eats free with every adult set menu ordered at , , and . 🍟

💙 Don’t Forget Dad (21 June):
Father’s Day is just around the corner. Treat the lucky man to an absolute feast!

Our calendar is bursting and spaces are filling fast - hit the link in our bio to book your table! ✨

如果香港近日的熱浪還不夠明顯，那就等我們正式宣佈：夏天終於來了！☀️ 我們六月的行程已經排得密密麻麻，雪櫃上貼滿了便利貼和寶麗來相片，才勉強記住所有精彩安排！

👀 立即為你送上本月的精彩預告：

🗓️ 六月必試推介：
🍝 | 全新手工意粉系列（供應至6月30日）
🍕 .hk | 自製薄餅體驗（好評延長至6月30日）
🐷 | Porktastic滋味全豬特選菜單（好評延長至6月30日）
🎉 x | Pici 10週年市集 @ PMQ（6月27日）

👨‍👩‍👧‍👦 家庭同樂（6月19 - 20日）：
兒童免費享用美食！凡於 、 及 惠顧一份成人套餐，隨行的一位小童（10歲以下）即可免費享用餐飲。🍟

💙 別忘了慰勞爸爸（6月21日）：
父親節轉眼就到，快來為爸爸準備一頓豐盛大餐，好好慶祝一番！

今個月的活動超級豐富，座位正迅速爆滿——立即點擊我們個人主頁的連結訂座啦！✨

Treat the lucky man in your life to a full belly this Father’s Day - Sunday, 21 June. 👨To let family time shine, pick yo...
03/06/2026

Treat the lucky man in your life to a full belly this Father’s Day - Sunday, 21 June. 👨

To let family time shine, pick your Dad’s favourite Pirata Group restaurant and let us take care of the rest. Sophisticated modern Japanese, fresh Italian bakery goodness or endless tapas bites are all at his fingertips, and more.

Swipe⏩ to find the vibe you’re looking for.

☝️Visit the link in our bio to browse the menus and secure your table ✨

6月21日星期日，為你生命中最幸運的男人，準備一個飽足又幸福的父親節。👨

想為家人預留更多時間，預約好爸爸最愛的Pirata Group餐廳，其他就交給我們的團隊處理。知性摩登的日本菜、新鮮出爐的意大利烘焙店美食、無限盡享的tapas小食，或更多美味選擇，決定權全在他一指之間，一齊向左掃
⏩揀選心水氛圍。

☝️ 按bio連結查看詳細menu及訂座。✨

As Pici hits its milestone 10th Anniversary, we're thrilled to partner with our title sponsor FWD Insurance to launch th...
18/05/2026

As Pici hits its milestone 10th Anniversary, we're thrilled to partner with our title sponsor FWD Insurance to launch the ultimate hunt for Hong Kong’s best little pasta maker! The "Young Pasta Chef Competition x Napoli Matfia" is officially open for registration on FWD MAX.

If your child aged 4 -12 loves getting creative with food, this is their chance to shine. Five lucky finalists will get to showcase their talent live at at the Pici Market in PMQ on 27 June, and have their dish judged by the Culinary Class Wars champion himself, Chef Napoli Matfia!

Ready to step into the world of fresh, handmade pasta tradition?

📌Sign up your little chef now!⬇️
https://fwdmax.fwd.com.hk/en/Passion/PicixNMKids

Did you hear the news? 🔊 The team is combating your long weekend planning woes of wrangling the little ones by offering...
29/04/2026

Did you hear the news? 🔊 The team is combating your long weekend planning woes of wrangling the little ones by offering Kids Eat Free!

Available at all Pici locations, come by for some fresh handmade pasta anytime from 1 - 3 May where for every adult who orders a set meal, one child under 10 years old eats from the kids menu for free.

Kick back, relax and enjoy a dining experience for the whole family. Pici has got you covered ❤️

最新消息你收到未？🔊

將為你提供長周末的小朋友放電行程選擇，5月1至3日所有分店一律「Kids Eat Free」，來享用新鮮手工意粉吧！每位成人只要點選套餐，隨行的10歲以下小朋友即可免費享用兒童餐。

一家人一起來Pici，享受適合長周末的輕鬆時光吧！❤️

To the woman who does it all - it’s her turn to be in the focus. 💐This Mother’s Day, we’re celebrating the Queen of the ...
17/04/2026

To the woman who does it all - it’s her turn to be in the focus. 💐

This Mother’s Day, we’re celebrating the Queen of the family with unconditional hospitality and the dishes she loves most. 🥂✨ From coastal Italian dining to a sophisticated Japanese brunch, find the perfect setting to express your love and gratitude to mum.

📌Tap the link in bio to explore our Mother’s Day midday experiences and book your table.

📸 We also have a special Mother’s Day surprise! We’ve invited our in-house photographer to stop by during brunch to capture in-the-moment photos at , , and .

If you’re interested, we’ll be on standby to help preserve those beautiful moments!

每一位為自己頭家盡心盡力的女性，這個周末正是成為主角的日子。💐

今個母親節，我們為家庭裡的女王預備好最喜愛的菜式，以及無條件的貼心款待。從意大利海岸滋味，到高雅日式早午餐，我們已為你準備好各種完美設定，讓你盡情寵愛母親並傳達感謝之情。🥂✨

📌按連結挑選適合的母親節午間體驗，提早預約做足準備。

📸 我們還準備了母親節特別驚喜！我們已邀請駐場攝影師於早午餐時段走訪 、 及 ，為大家捕捉最自然動人的瞬間。如果您感興趣，攝影師會隨時在旁為您效勞，將這些美好的時刻永久留存！

Get ready for summer brunching at 🥂 Summer’s almost here, and our new brunch menu just arrived! Come for shareable plat...
17/04/2026

Get ready for summer brunching at 🥂

Summer’s almost here, and our new brunch menu just arrived! Come for shareable plates featuring fresh creations and revamped fan favourites, like our Wagyu Tartare, Mushroom Meatballs and Mussels Cocotte.

Perfect for a relaxed weekend with friends and family, one delicious bite at a time.

準備好享受夏日早午餐未？🥂

炎夏將至，Pici的全新早午餐菜單亦如約而至。和牛他他、蘑菇肉丸及香草番茄醬青口等時令鮮味與眾人最愛的菜式更美味，最適合你與家人朋友共度輕鬆周末。

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The Factory
Hong Kong

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