Asda

11/10/2026

This Tickled Pink, the besties that bake together, stay together 💗🍪

In need of weekend plans? Pick up one of our Bake Some B***s Biscuit Kits in store, and get the GC together. Quality time 🤝 spreading awareness 🎀

11/10/2026

"Being a man and hearing the words 'you've got breast cancer' is a proper, proper shock" – the words of Asda customer Darren, who's a big advocate for our Tickled Pink campaign.

Darren is a regular at our Cannock store's Tickled Pink events raising money and awareness for charity partners Breast Cancer Now and CoppaFeel!. He's always happy to chat to customers and colleagues about his experience and offer advice to anyone who needs it. He was diagnosed with grade two invasive ductal cancer in June 2023 after his wife Fiona felt a lump in his chest when he was lying down. She is registered blind and has a heightened sense of touch.

Darren said: "It was just a massive shock. I'd heard of men getting breast cancer, but hadn't really taken it in. It's something like 55,000 woman a year in the UK get breast cancer, for men it's less than 400. It is rare, but it does happen. I think in a way I've been really lucky as from finding my lump to my op it was only six weeks. I am one of the very lucky few who haven't had to have chemotherapy or radiotherapy, I'm just on Tamoxifen for five years."

Asda Cannock community champion Sue said: "It's great having Darren at our events, where he's able to give a male perspective on breast cancer. It really brings it home that breast cancer doesn't discriminate, both men and women can get it."

10/10/2026

"Breast friends" Julie, Helen and Pauline from Asda Thornaby are at the heart of the store’s Tickled Pink activity as it celebrates its 30th anniversary. 🎀

They've all had breast cancer and, after recovering well, are using their own experiences to help customers and colleagues recognise the signs and symptoms of breast cancer – raising tens of thousands of pounds for charity partners Breast Cancer Now and CoppaFeel! in the process. 💗

Helen said: "Tickled Pink is amazing and I feel proud to be involved. For me it's all about community spirit and raising awareness and it's come such a long way in 30 years. I hope in the future that everyone will be able to survive breast cancer. Early diagnosis is the key and that's what Tickled Pink is all about.

09/10/2026

💗 This year, Sam took on running, cycling and swimming challenges to help raise awareness for CoppaFeel!

After being diagnosed with cancer at 19 and later undergoing a double mastectomy, Sam chose to celebrate her body and encourage others to know their normal.

We're honoured that Sam shared her story as part of Tickled Pink.💕

09/10/2026

The Tickled Pink awareness posters displayed in our St Leonards-on-Sea store played a huge part in our colleague Donna's decision to check herself – and when she did she found a small lump in her breast which turned out to be cancerous.

Seeing those reminders every day helped her to recognise what to look out for and encouraged her to take action. In August last year Donna, who's 46, found a tiny lump, less than a centimetre, just under her ni**le. At first, she thought it might be a harmless cyst, something that would disappear on its own, but after a few days it remained so, with a gentle nudge from her partner, John, she made the decision to visit her GP. A mammogram and biopsies were carried out, and within three weeks she found out she had Stage 1 breast cancer. In October, she underwent a full mastectomy, along with the removal of four lymph nodes under her arm, and then started chemotherapy. She's since made a great recovery and has returned to work.

Donna said: "My mum had breast cancer at about the same age as me so I was kind of aware, but I'm one those people who think everything's okay and never go to a doctor. I see all the Tickled Pink stuff at work every day. The posters are everywhere, even the toilets. You can't miss them. Their message worked as it made me very aware, and so I thought I'd better check myself. I'd like to think that a lot of our customers are seeing the messages too and checking themselves. The earlier you catch things, the easier it is to deal with it. Thankfully I caught mine early, so it was relatively easy to get rid of.

"Tickled Pink is a great charity and it's brilliant in raising awareness. I've always supported Tickled Pink in the store and worn the T shirts, we all do here. Our community champion Wendy always makes sure we are up for it."

08/10/2026

🤝 us when the news is unexpectedly excellent 🎀🥤

08/10/2026

🚨PSA: The iconic pink Diet Coke cans are BACK 🚨
And with a minimum of 10% of the price of every Tickled Pink product sold going to Breast Cancer Now and CoppaFeel! , every sip supports a great cause*. 💕

*10% from the sale of these products will be donated to Breast Cancer Now (Reg. Charity Nos. 1160558 & SC045584) and CoppaFeel! (Reg. Charity Nos 1132366 & SC045970). This will be divided at a 70/30 split to Breast Cancer Now and CoppaFeel! respectively.

08/10/2026

The Christmas Food to Go leaflet is here. ✨🤩

🎄Exceptional Free Range & Corn-Fed Norfolk Bronze Turkey (serves 6-8) £8
🎄Exceptional Aberdeen Angus 30 day Matured 4 Bone-in Rib (serves 11-14) £20 per kg
🎄Exceptional Prawn Platter (serves 4-6) £20
🎄Exceptional Ultimate Cheeseboard (serves 4-6) £17
🎄Vanilla Reindeer Cheesecake (serves 10) £7.25

07/10/2026

On Wednesdays we wear pink. This October, we're shopping pink too. 💕🛒

This Breast Cancer Awareness Month, 500 pink trolleys in selected stores are helping make breast awareness part of the everyday, with QR codes linking to chest-checking information and the Tickled Pink Pledge. Don't forget to keep an eye out in store for selected products - money raised goes to our Tickled Pink charity partners Breast Cancer Now and CoppaFeel! 💗

06/10/2026

Demure. Mindful. Freshly delivered from the pumpkin patch. 🎃
Popping up in your nearest store now 🛒

30/09/2025

Congratulations to store manager Bilal from our Wembley store who has been named Colleague of the Year and Leader of the Year in the Proud to be Asda awards.

The judges said Bilal "combines vision, integrity and strong communication to inspire and motivates his team". Colleagues had nothing but praise for him – here's a selection of what they said about him: "Bilal is a very helpful guy and a very good leader. First of all he's a very good human being", "The things that really make Bilal stand out is setting really high standards", "What I respect most is that he always leads by example", "He's made us feel more like a family." "He's always ready to help every person."

Asda chairman Allan Leighton congratulated Bilal and said his "leadership and impact truly stood out."

04/08/2025

Congratulations to Asda customer Hamad who's won free fuel worth up to £1,500 for the next 12 months after finding one of our golden tickets while shopping in Asda Wembley at the weekend.

Hamad found the ticket hidden in the store and was in shock to win. As part of our year-long celebrations to mark our landmark 60th birthday, we've hidden 40 golden tickets in stores across the UK. Between now and the end of the August bank holiday weekend, colleagues will be secretly hiding the tickets and awaiting the lucky winners.

17/03/2023

Look who's coming to our store tomorrow!

Fans of YouTube characters Omar and Hana will be able to meet their heroes when they visit our Colindale, Park Royal and Wembley stores on Saturday, and even have the chance to pick up Desi Dolls of the characters ahead of Ramadan and Eid.

They will be posing for selfies, giving out sweets and chocolates – and high fives of course! Farzana, founder of the Desi Doll Company which makes the toy versions of the characters, will also be in our stores to chat to kids and parents. Omar and Hana will be at Asda Wembley from 10am to noon, Asda Park Royal from 1pm to 3pm and Asda Colindale from 4pm to 6pm. See you there!

09/02/2023

When a home shopping driver at our Wembley store suffered a slipped disc during his deliveries and had to be taken to hospital, our colleague Miten stepped in to make sure customers got their groceries on time.

Miten, who only started working at the store seven months ago, had just finished his shift when he heard about the emergency and quickly volunteered to get a taxi to Kilburn to pick up the van, which was safely parked up, and take the shopping to the remaining customers. He has now won the regional gold award in the Asda service superstar awards for his efforts after being nominated by store manager Mohsin, who said: "We are all very proud of Miten. He's always very calm and polite and nothing is too much trouble for him. He is one of our five-star rated drivers. We really appreciate what Miten has been doing in the time he has been with us and he's become an integral part of the Wembley online operation." The other driver is now recovering at home after receiving hospital treatment.

29/09/2022

Our Wembley store is taking part in a trial to make it easier for blind and partially sighted customers to navigate their way through the store whilst they do their shopping.

Customers using the GoodMaps smartphone app can pinpoint their location within one metre of accuracy and then communicate directions to product groups or areas via audio, enlarged visual, and touch commands, and can search for key landmarks within the store such as the pharmacy, toilets and tills. The app can also search for specific product categories on the shelves with the aim being to guide the customer as close as possible to the item they are looking for. Marc Powell from the RNIB said: “It’s so great to see an influential retailer such as Asda proactively championing accessibility through technology like GoodMaps. This is an encouraging step forward in creating a more inclusive world and an example of how improving accessibility for people with sight loss can actually enhance the customer experience for everyone." Find out more here: https://bit.ly/3SxeUwx

13/12/2021

We were only too happy to donate Christmas Eve boxes to Chalkhill Primary School. The school and the children were delighted to receive them.

– Pratima, Asda community champion

02/08/2021

Thank you to all the colleagues who took part in a litter pic around the store and in Chalkhill Park.

– Pratima, Asda community champion

18/06/2021

Wembley Vaccination Centre Covid-19 was delighted to receive our donation of snacks.

They have vaccinated over 100,000 people which is a massive achievement. Thanks to the volunteers and staff!

– Pratima, Asda community champion

07/06/2021

Brent Council was delighted to receive donation of plants, seeds and shrubs for their Brook Way Community Biodiversity Project.

– Pratima, Asda community champion

12/02/2021