28/02/2026
Say it again for the people at the back !
Small business are the back bones of communities and we know that what we are charging is expensive …. But you aren’t just paying for a “cake” or a “pint”
You”re paying for the electric that heats the milk for your coffee
You”re paying for water that washes the cups
And paying the tax we have to give bloody HmRC !
But you”re also paying for the staffs wages who smile and ask you about your day and have yiur order ready before you get to the counter
You”re paying for my sons new shoes who waves at you every morning and strokes your dog !
You”re paying for the community around you who makes your days feel lighter when the world feels a bit crap !
Right.
Apparently, pubs are “too expensive.” 😬🥵💰
I hear it every day. 🤯
Usually from someone clutching a £6 artisan coffee, scrolling TikTok on a £1,200 phone, while explaining how a pint is daylight robbery. 💎
But sure. The pub is the problem. 👌
Let me explain this slowly…
You’re not paying for “beer”! 🍺
You’re paying for an experience, for a community, for…
💸 The heating being on before you arrive.
💸 The lights staying on after you leave.
💸 The loos being scrubbed (you’re welcome).
💸 The glasses being washed.
💸 The staff being paid.
💸 The licences. The insurance. The rates. The tax.
💸 The little bite the card machine takes every single time you tap.
💸 And the fact that when the cellar floods at 11pm on a Tuesday… it’s me in wellies.
You’re not just buying a drink. 🍷
You’re renting a space to exist in public without being moved on. To socialise. To make friends. To feel welcome. To belong. ❤️
Go and sit in the middle of ASDA for three hours debating VAR and see how long that lasts. Try getting banter from a self-checkout. 😅
Pubs aren’t competing with supermarket booze. 🛒
We’re competing with the idea that community should be free. 🏘️❤️
And here’s the bit I find fascinating…
The same people who mourn “the death of the British pub” are the ones who treat us like overpriced off-licences. 🍾
We don’t sell beer. 🍺
We sell:
👉 First dates that turned into marriages.
👉 Wakes where the real stories came out.
👉 “Ok, just one” that became the best night of the year.
👉 Somewhere to decompress when the world’s had enough of you and you’ve had enough of the world.
We sell a place to not be alone. 🫂
If you want cheap: stay on your sofa with a four-pack of lukewarm cans 🛋️🥵🍻
But PLEASE don’t confuse low cost with value! 🤷♂️
Anyway, I’ll be over here - overcharging for heating, chairs, and human interaction. 🔥🪑🤗