06/10/2026
Okay you lovely people… we have a SERIOUS little Sea Salt & Butter update. 💛
This week will be our LAST full Thursday–Saturday opening week for the winter season!
With the seasonal change here at the coast — and me NEEDING to listen to my body a little more than I’m naturally inclined to 😅 — I’ve made the decision that it’s time for us to pivot the way Sea Salt & Butter operates through the winter.
And I actually think it’s going to be a really good thing.
Running this little bakery has taught me SO much over the last few months. What you love. What works. What doesn’t. What sells out. What I want this business to become… and also what is sustainable for me and my little team.
So rather than trying to force our summer business model through the quieter winter months, we’re changing things up.
This isn’t goodbye.
We’re not disappearing.
And I am DEFINITELY not hanging up my apron. 😂
In fact… there are some pretty exciting things happening behind the scenes. 👀
But for now, I would absolutely LOVE to see you this Thursday, Friday & Saturday for our final full week of regular opening.
Come grab your favourites, fill a box, say hello and help us finish this chapter with a proper Sea Salt & Butter send-off. 🧈🌊
Then keep your eyes on this page… because I’ll be sharing what comes next very soon.
Sometimes growing a business isn’t about doing more.
Sometimes it’s about getting brave enough to change the plan. 💛 which is so difficult for me to actually do….but I know deep down I need to!
Stay sweet and thank you all so much
Chelle, Mel and the girls