09/09/2026
Price cuts are dominating the 2026 property market, with a staggering 38.6% of successful sales requiring at least one discount to close the deal.
A recent GetAgent survey reveals a fierce battle for listings, with 95% of estate agents accusing rivals of overvaluing properties just to win business. In fact, 89% report losing an instruction in the last year to a competitor pushing an unrealistic price tag.
But overpricing is a dangerous game in 2026. With housing supply hitting record highs - up 2.1% year-to-date compared to last year - buyers hold all the cards. With more choice and more negotiating power than ever, the message to agents and sellers is clear: if your price isn't fair, your property won’t move.