Good & Proper Tea

Good & Proper Tea Deliciously pure loose leaf teas: carefully selected, lovingly brewed and enthusiastically shared with London

Good & Proper Tea are London-based, premium tea specialists. They source teas from around the world, always looking for something special that will stand up on its own without blending or flavouring, before sharing them with their customers. Having started brewing and serving tea back in 2012 from a 1974 Citroen H van, Good & Proper Tea has now grown to a flagship Tea Bar, an online store and a growing network of cafe and restaurant partners. All are driven by a determination to do tea properly.

Last week we launched our new Tea Concentrates to our hospitality partners - two years in the making, and very much wort...
22/05/2026

Last week we launched our new Tea Concentrates to our hospitality partners - two years in the making, and very much worth the wait.

Brewed in small batches using the same carefully sourced, whole leaf teas that our Good & Proper customers are used to, our Concentrates can be enjoyed as a straight serve or as the base of a signature drink 🍹

One of the highlights of the process? Creating our signature serves with flavour expert and friend, .

Zoe is a true master of her craft, with more than 15 years spent designing thoughtful, flavour-led drinks programmes for bars, hotels and restaurants across the UK & Europe. What we loved most was how instinctively she understood what we were trying to create with this range: iced tea and chai serves with real depth of flavour, made properly.

From sparkling iced teas to a chai serve that proved just how delicious our Chai Concentrate is with water alone, every recipe pushed the range somewhere new.

We’ll be sharing the serves over the coming weeks, but for now - hospitality partners, DM us for a copy of our Summer Signatures Edit 🧊

Find us on stand S11 at  until Sunday.We’ll be debuting our *new* Tea Concentrates via a menu of signature serves:🌺 Hibi...
14/05/2026

Find us on stand S11 at until Sunday.

We’ll be debuting our *new* Tea Concentrates via a menu of signature serves:

🌺 Hibiscus Rhubarb Passion
🍏 Jasmine Orchard Spritz
🍓 Chai Summer Punch
🍊 Iced Oat Chai Latte

We’ve worked with the phenomenal to develop these serve recommendations - from simple garnishes to elevated cocktails that showcase the very best these Concentrates have to offer.

Zoe is one of the UK’s most renowned flavour experts, and we hope you’ll agree that the final drinks are something truly special.

The result of that work is our Summer Signatures Edit - a visual guide to serving iced tea as it should be. We’ll be sharing copies over the next few days at LCF. Come find us!

This is Iced Tea as it should be 🍹Calling all cafe partners - Good & Proper Tea Concentrates have landed.Drafted from wh...
12/05/2026

This is Iced Tea as it should be 🍹

Calling all cafe partners - Good & Proper Tea Concentrates have landed.

Drafted from whole-leaf tea and natural ingredients, our new concentrates are designed to help hospitality teams serve delicious iced tea quickly, consistently, and properly all summer long.

Hibiscus & Rhubarb
Jasmine & Sicilian Lemon
Chai

Real tea serves. Ready in seconds.

Hospitality partners - get in touch to start doing Iced Tea properly: [email protected] or drop us a DM.

29/04/2026

Bright. Tart. Juicy. 🌺

The kind of cup that makes you realise hibiscus was always meant to be bold, and lively.

Brew it for as long as you dare - the longer you leave it, the punchier it gets.

Naturally low in caffeine and rich in antioxidants, its ruby red liquor is bursting with notes of cranberry and blackcurrant.

Swipe to find out why Earl Grey is the perfect antidote for an afternoon slump →Fragrant, balanced, uplifting.A refreshi...
27/04/2026

Swipe to find out why Earl Grey is the perfect antidote for an afternoon slump →

Fragrant, balanced, uplifting.

A refreshing tea for any time of day. Italian bergamot oil gives our Earl Grey authentic fragrance, combined with natural citrus and pine notes from its Ceylon tea base.

Delicious with or without milk, or even with a slice of lemon.

Swipe to find out how to keep your matcha whisk from breaking 🍵A good matcha isn’t just about the tea - it’s in the prep...
17/04/2026

Swipe to find out how to keep your matcha whisk from breaking 🍵

A good matcha isn’t just about the tea - it’s in the preparation, too.

A few simple steps to keep your whisk in good shape, so it’s always ready when you are.

Save for later.

13/04/2026

Matcha is not just for lattes.

Join our founder, Emilie, as she tastes her way through the Good & Proper Matcha range.

Three ways to do powdered tea. All done properly.

Which one will you try next?

Signature Matcha 🍵The latest addition to our Matcha collection. Made from the young leaves of the spring harvest of the ...
10/04/2026

Signature Matcha 🍵
The latest addition to our Matcha collection.

Made from the young leaves of the spring harvest of the Okumidori cultivar, Signature Matcha is stoneground and Kagoshima-grown. Smooth, sweet, with little astringency and a deep umami character.

No milk here. Enjoy it simply, whisked with water - Usucha.

Available now in a 30g tin 🍵

03/04/2026

Light. Fresh. Floral 🍃

The kind of cup that makes you realise green tea was never meant to be bitter.

Brew it properly - use cooler water, and don’t leave it brewing as long as your morning black tea.

Start with Jade Tips. Then Sencha. Then Jasmine Pearls.

Enjoy green tea, as it should be.

27/03/2026

Think Peppermint is boring? Think again.

Deliciously fresh with a cool, minty finish - this herbal tea is a Good & Proper favourite.

Naturally caffeine-free and well-known for aiding digestion, it’s perfect for any time of day.

Swipe for 5 reasons your tea might not be tasting as good as it could be, and how to get it right →Better leaves mean be...
26/03/2026

Swipe for 5 reasons your tea might not be tasting as good as it could be, and how to get it right →

Better leaves mean better flavour.

But what you do with your Good & Proper tea matters too. A few small tweaks, and you’ll taste the difference.

This is tea as it should be.

11/03/2026

Green tea in hot chocolate? Hear us out.

This is the grown-up hot chocolate you didn’t know you needed 🍫

Meet: Hojicha Hot Chocolate. A delicious way to enjoy hojicha, with a nutty, toasty twist.

Ingredients:

→ 3g Good & Proper Hojicha Powder
→ 30ml hot water (80°C)
→ 22g 55% chocolate flakes
→ 120ml milk (we use oat for an extra malty kick)
→ Tiny pinch sea salt

Roasty, malty, and beautifully smooth with milk - this is green tea, but not as you know it.

A cup of tea has always been a simple way to show someone you care.Head to the link in our bio to find something they’ll...
06/03/2026

A cup of tea has always been a simple way to show someone you care.

Head to the link in our bio to find something they’ll genuinely enjoy: a proper cup of tea.

Pack of their favourite biscuits alongside: essential.

Swipe to find out more about what B-Corp means for your tea 👉 March is B-Corp Month, and we’re diving into how  certific...
04/03/2026

Swipe to find out more about what B-Corp means for your tea 👉

March is B-Corp Month, and we’re diving into how certification brings us closer to our mission to show how good tea can be, when it’s done properly.

Stay tuned as we share more of the ways we’re working on maximising our impact as a mission-focused tea brand over the coming months.

For now, head to the link in our bio to read more in our 2025 Impact Report.

25/02/2026

Doing tea properly at .

Meet Leo, Bar Manager at Ottolenghi Spitalfields - the neighbourhood deli where flavour always comes first.

From a properly brewed English Breakfast to delicious herbal infusions, signature Matcha serves to Chamomile Spritz cocktails, we’re proud to have Good & Proper tea poured in every Ottolenghi restaurant and deli.

Freshly whisked Hojicha - if only this were smell-o-vision 📺All deep roasted notes and gentle malty sweetness. Low in ca...
23/02/2026

Freshly whisked Hojicha - if only this were smell-o-vision 📺

All deep roasted notes and gentle malty sweetness. Low in caffeine, big on flavour. Exactly what these late-February evenings call for.

Shop Hojicha powder - link in bio

20/02/2026

Switch off with a pot of Chamomile tea 💤

Golden, sweet and soothing, there’s nothing quite like a cup of chamomile to help you unwind at the end of the day.

A reminder to slow down.

We get excited about getting other people excited about tea. On Thursday 5th March, we’re taking over  in Southwark for ...
18/02/2026

We get excited about getting other people excited about tea.

On Thursday 5th March, we’re taking over in Southwark for an evening of tasting, talking and brewing - showing you how good tea can be when it’s done properly.

We’ll explore the different tea types - where they come from and how to brew them properly, before tasting our way through a range of Good & Proper favourites. We’ll finish with pizza 🍕

Spaces are limited - tickets are £12 via the link in bio.
6pm, SE1.

Good & Proper exists to show the world how good tea can be, when it’s done properly.Sustainability has always been at th...
16/02/2026

Good & Proper exists to show the world how good tea can be, when it’s done properly.

Sustainability has always been at the heart of that, but this past year we’ve worked hard to turn good intentions into clearer action and planning. Our 2025 Impact Report shares what that has looked like in practice, from deepening our relationships at origin, to progress on sustainable packaging and plenty more in between.

It’s an honest snapshot of where we are, what we’re learning, and the priorities guiding our work ahead.

If you have time to sit down (with a cup of tea), we’d love for you to give it a read and let us know your thoughts. Head to the link in our bio to find it.

Low light. Low mood. Low sleep.Chamomile to the rescue 🌼Naturally calming. Gently honeyed.The mug your nighttime routine...
13/02/2026

Low light. Low mood. Low sleep.

Chamomile to the rescue 🌼

Naturally calming. Gently honeyed.
The mug your nighttime routine’s been waiting for.

Send this to someone who could do with an early night 😴

Swipe to learn more about Hojicha powder 🪵A long-time favourite of ours in its loose leaf form, Hojicha powder offers a ...
06/02/2026

Swipe to learn more about Hojicha powder 🪵

A long-time favourite of ours in its loose leaf form, Hojicha powder offers a new way to enjoy Japanese green tea.

Roasted, nutty and gently malty, it whisks up into a particularly good Hojicha latte.

Address

London

Opening Hours

Monday 8am - 6pm
Tuesday 8am - 6pm
Wednesday 8am - 6pm
Thursday 8am - 6pm
Friday 8am - 5pm

Telephone

+442080882740

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