04/07/2026
Customer: "How much for a 99 with a Flake?"
Me: "£2.50."
Customer: "Will you do it for £2?"
🤔
For that £2.50, you're not just paying for an ice cream...
You're paying for:
✅ The ice cream van
✅ The diesel
✅ The vehicle insurance
✅ The business insurance
✅ The freezer running all day
✅ The ice cream, Flakes, cones and toppings
✅ The card machine fees
✅ The stock that keeps going up in price
✅ The food hygiene standards
✅ The tax bill
✅ The accountant
✅ The phone bill
✅ The fuel driving around hoping the weather plays ball
✅ The maintenance when the van breaks down (and it does break down!)
✅ The paperwork nobody ever sees
✅ The long days in the heat
✅ The quiet days when it rains and hardly anyone comes out
✅ The endless effort of keeping a small family business going
And after all that...
Someone wants to knock 50p off because 'back in their day...' 🫠
The funny part?
People will happily spend £5 or £6 on a coffee without thinking twice, or £4 or £5 for the same ice cream at the park or at the seaside
But somehow £2.50 for an ice cream served to your doorstep is "too expensive."
We're not trying to get rich. We're just trying to keep the van on the road, the freezer cold and put smiles on people's faces.
If you can negotiate cheaper diesel, insurance, stock prices and HMRC bills for us, we'd genuinely love to know how! 😅
Support your local small businesses. Most of us aren't charging what we're worth—we're charging what we need to survive.
A massive thank you to everyone who supports us, waves us down, and keeps us rolling every summer. We really do appreciate every single one of you. ❤️🍦
