30/04/2013
What Can We Build for You Today?
❋ Mobile Application for Wedding Planners ❋
4 Reasons Why Every Wedding Planning Agency Needs a Mobile App
Why does a wedding planning agency need to bother with a mobile application? There are several reasons, but perhaps none more compelling than this:
If you don’t have a mobile app, you just might be sending business to your competitors.
In a recent study, 40 percent of consumers reported that they would go to a competitor’s site after a bad mobile experience. And a “bad mobile experience” is what you get when you visit a website on your mobile device but a mobile-optimized interface is not available.
To prevent loss of potential clients, and to secure many other valuable benefits, wedding planners are developing mobile applications. Here are some reasons why:
1. They help you get clients
Searches done on mobile devices now account for about 33% of all search traffic, and this percentage is trending upward. Therefore, in order to be seen by all potential clients, a functional mobile app is a must. Without it, you’re essentially invisible to a larger and larger segment of your target market, and that’s not good for business.
2. They let you share information
A mobile app lets you share key information with prospects. Simple is usually best – things like contact information, business address, your mapped location, and the like, are great for posting on your mobile site, or on the front page of your app. But you can also upload “tabs” for offered services, planner profiles, and more. Quickly being able to get info on the go helps customers feel comfortable reaching out to you and taking first steps.
You can also create small pages for basic tips or procedural information, if appropriate for your agency (e.g. “How much should I expect to pay for a band? “Checklist of Tasks,” etc.). These items help bolster credibility and can move a prospective client off the fence and into the office.
3. They help you learn about clients
With analytics, a mobile website can provide you with information about your clients and prospects that can be very valuable. You can learn which pages or pieces of information they visit most, so you know what is on their minds and where to focus your efforts. For example, if 80% of people click on a button for wedding rings within a few seconds of using your app, you can probably put that information front and center to save people time.
4. They help you promote your agency
Your mobile application can be a powerful promotional tool. You can link to reviews and testimonials, or can even display a video introduction. You can also get creative with your app. They’re surprisingly versatile. For example, if you do a lot of traditional Persian weddings you can create a small section about tips specific to that type of ceremony. The tips app doesn’t have to be anything more than a single page that provides basic information on common topics, but that prompts people to contact you with questions. It’s a simple strategy that just might open up a new channel to prospective clients.
Market Data:
Ninety one percent of UK Alliance of Wedding Planners (UKAWP) Members who responded to a recent survey have noticed their clients using technology to help manage and organize their weddings with the order of popularity as follows.
• 62% are using various devices and programs to share photos including social media
• 49% are creating their own spreadsheets of venues and suppliers and sharing with their planners
• 41% are using specific wedding planning apps on their phones
• 26% are using video calls to show venues/ dresses/ other ideas
We hope planners will find this to be valuable information as it demonstrates some of the ways in which the market we work in has changed. Keeping up with the various ways in which clients wish to interact and share planning data is very important and will doubtless continue to be so.
For more information about developing a customized app for your business please contact us at:
00971 0439 222 78
Or visit our website at www.aella.me
We look forward to hearing from you!
